Following the release of Bridgerton Season 4 Part 1, Netflix and Shondaland invite fans to live out their fairytale dreams through a gorgeous collection of new inspired-by collaborations from around the world.
While fans eagerly await the release of Season 4 Part 2 on February 26, they can delight in the Regency-era world of the ton in real life with engaging partnerships, expanded experiences and new collections across apparel, beauty, lifestyle accessories, collectibles, food & beverage and more.
Revealed for the first time…
Polly Pocket: Bridgerton expands its collectibles product line with the first-ever Polly Pocket compact collectible that brings the ton to life in miniature form, featuring characters and scenes from Season 4 – Benedict and Sophie in their Masquerade attire, as well as series fan-favorites – Queen Charlotte, Penelope and Colin. The Bridgerton x Polly Pocket compact is available on MattelCreations.com for pre-sale now.
NYX Professional Makeup: After the success of their Masquerade-themed collection last fall, NYX returns to the enchanting world of Bridgerton for a romantic Valentine’s Day-themed collection, featuring exclusive products inspired by the elegance of the Regency era – Royal Shimmer Skin Illuminating Puff, Royal Treasures 2-piece Lip Kits (featuring a Royal Butter Gloss and Plumping Lip Liner), and a Handheld Royal Reflections Mirror. Available on NYXcosmetics.com and at mass and specialty stores worldwide.
Magno Herran, VP of Global Brand and Partner Marketing at Netflix said:
“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world. This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”
“With each season of Bridgerton, we are overwhelmed with the fan response not only to the stories we are telling but the desire to integrate Bridgerton into their everyday lives. We are constantly challenging ourselves to increase the wide selection of offerings for our fans across multiple lifestyle verticals, while working to ensure that we are reaching them wherever they are across the globe,” said Chris DiIorio, co-President and CMO of Shondaland. “It has been so exciting to see this collection of global and local products and partnerships come together and we can’t wait to see the response from fans worldwide as they discover all of these new ways to continue to live their best Bridgerton lives.”
Partnerships
From clever campaigns to swoon-worthy limited-edition collections, Netflix has partnered with a dynamic mix of global brands to extend the world of Bridgerton beyond the screen. Spanning beauty, lifestyle, and everyday essentials, these campaigns blend modern creativity with Regency-era romance — inviting fans to indulge in the richly diverse, playful, and delightfully extravagant spirit of the ton in their own lives.
Dove (Global): Dove, Netflix, and Shondaland partnered for the first time for a multi-faceted campaign, “Let Them Talk.” It celebrates women who break barriers and express their real beauty with confidence, just as Bridgerton characters challenge the rules of society by defying convention and embracing their individuality. The global partnership includes a limited-edition Bridgerton collection of body products with four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the ton. Available globally, and only at Target in the U.S. The brands also partnered on a custom film, spotlighting the real beauty of five creators known for showing up online and IRL unapologetically and with total confidence.
Facebook Marketplace (US): To mark the premiere of Bridgerton Season 4, Netflix and Facebook Marketplace have partnered to launch a new shopping experience that features unique, Bridgerton-esque pieces, including furniture, fashion, tea service essentials and more. Throughout the six-week campaign, fans have weekly opportunities to win their own piece of Bridgerton featuring special prizes including a mask signed by the cast, along with other exclusive Bridgerton-themed items. “Your Chariot A-Skates,” the first of two ads developed by both brands, brings this partnership to life.
Google (Global): Google’s new interactive Easter Egg for Bridgerton fans is the talk of the ton. When fans search for Bridgerton on their mobile devices, they can engage in a digital quest to fill their dance cards and find their best match at Lady Violet’s Masquerade Ball. Once fans have clicked on their favorite characters to complete their card, the experience leads fans to AI Mode in Search, where they receive a personalized, Regency-style chronicle of their evening and a “suitability analysis.”
Tônica Antarctica (Brazil): Tônica Antarctica and Netflix have joined forces for a first-of-its-kind collaboration that marries Regency-era elegance with contemporary flavor. Limited-edition cans, across Tônica’s Traditional, Zero Sugar, and Intense offerings, are adorned with Bridgerton-inspired designs that echo the show’s romantic and refined aesthetic. Plus, a custom cocktail menu crafted by renowned mixologist Jessica Sanchez brings fans a playful and sophisticated way to toast the new season.
Comfort (Brazil, Argentina, Paraguay and Uruguay): Comfort is stepping into the ton with Netflix, blending Regency flair with modern-day freshness. The campaign, starring Hugh Sachs — bringing his signature sparkle invites fans to indulge in a little everyday luxury, Bridgerton style. Complete with limited-edition “Comfort Segredos Bridgerton” fabric softeners, this partnership is even worthy of Lady Whistledown’s approval. Clean, chic, and decidedly scandal-free… at least for now.
Brutal Fruit (Brazil and South Africa): With the theme “friendship is the toast of the season,” the beverage brand highlights the closeness between friends, using the world of Bridgerton to reinforce real bonds and celebrate moments of connection between women.
All-New Product Collections
Season 4 of Bridgerton offers fans new ways to experience the elegance of the show in their daily lives with aspirational product lines that immerse them into the romantic universe, whether they want to look and feel like a member of the ton or entertain and dine in Regency style. This season introduces a wide range of new products and categories, including the first official Bridgerton fragrance and jewelry. Products are launching now and will continue to roll out through Spring.
Beauty and Fragrance
Bridgerton Eau de Parfum (Global): The first-ever official Bridgerton fragrance collection, created by COTY, features: Tempting Peach, Rebel Vanilla, Graceful Hydrangea scents, and available at Ulta in the U.S. and other specialty beauty retailers globally.
Risque (Brazil): After the success of their Bridgerton nail polish collection for Season 3, Risque is launching a new collection inspired by Season 4 composed of the returning best seller (A Bee Told Me), alongside 7 new shades, and a nourishing serum with almond oil; all available now.
Paixão (Brazil): The custom product line features a unique and exclusive Bridgerton design, including a body oil, body lotion and hand cream available now.
Other partners around the world in this category include: Floral Street fragrances (UK, US, Canada), Nivea lip care (Global), Nykaa Cosmetics (India) and Loops face masks (US).
Apparel and Lifestyle Accessories
Pandora (Global): A new “Rules to Love By” jewelry collection – which sold out within the first week of launch – invites Bridgerton fans to celebrate love and friendship on their own terms, with a campaign starring Bridgerton leads Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie playing Eloise Bridgerton. Pieces are restocking now in Pandora stores and online.
Nuuly (US): A fashion rental first – the custom capsule collection in collaboration with four independent fashion designers: Guizio, Fashion Brand Co., House of Aama, and Studio Tessa Fay, invites fans to “live like a Bridgerton” in a modern way, with a collection that is expressive and designed for everyday wear available for rent beginning February 26.
Liberty Fabrics (UK): Following the success of their 2024 collaboration, a new collection arrives this season – adorned with signature botanical designs, from fashion to home and confectionery items where Regency elegance and Liberty craftsmanship meet, bringing luxury to the everyday; fans can shop the collection at a Bridgerton-inspired pop-up inside the famous Regent Street store.
Summersalt (Global): A first-ever partner for Bridgerton, the collection the romantic spirit of some fan favorite leading ladies from the series to modern resortwear, with Summersalt’s signature approach to designing pieces that help women feel confident from the inside out. Available online beginning February 26.
Loungefly (Global): Known for incredible accessories that let fans show off their fandom in style, Loungefly’s newest 4-piece Bridgerton collection is adorned with the iconic golden bee and on-trend details like lace, gold foil and floral embroidery; available now online and at specialty retail stores.
Guido Maria Kretschmer (Germany): A 26-piece collection that translates the spirit of Bridgerton into wearable, contemporary fashion, with nine pieces offered in inclusive sizing. In this way, the capsule stands not only for the opulent aesthetic of the series, but also for diversity, individuality, and a modern understanding of beauty. Available online as well as in retail partner stores.
Cache Cache (France): A French fashion leader, they have created a Bridgerton-inspired collection featuring florals along with blue and lavender hues across apparel and accessory items; the collection will be available later in March.
Undiz (France): A beautiful spring/summer collection of loungewear and sleepwear inspired by the world of Bridgerton will include more than a dozen pieces; launching later this month in stores and online.
Casetify (Global): Reveal a world of beguiling prints, rich colors, and vivid romance with Bridgerton x CASETiFY. Discover a range of enchanting tech accessories that transform your phone into a work of art – and, like true love, are made to endure.
Additional apparel and accessories items include: Netflix Shop (Global), Allure Bridal (US, Canada), and The IQ Collection (Spain).
Food, Beverage and Home Goods
General Mills (US): General Mills is fully embracing tea-time with an expanded Bridgerton-inspired collection of baking mixes worthy of Queen Charlotte herself. The collection includes: Pillsbury’s new Bridgerton Petite Blueberry Scone with Lemon Icing, and three Betty Crocker Bridgerton kits – Petite Strawberry Scone, Crème Puff, and Petite Sponge Cake. Available at mass and grocery retailers now.
Jeni’s Ice Cream (US): Two Bridgerton-inspired flavors – Queen Charlotte Sponge Cake available now, and Earl Grey Creme Brûlée launching February 12 – purchase both in stores and online.
Melitta Coffee (Brazil): A new coffee blend inspired by the world of Bridgerton, The Queen’s Roast, is a 100% Arabica coffee with notes of caramel and nuts, and a delicately citrusy acidity, inviting fans to celebrate the traditional coffee moment in a uniquely royal way.
McCormick (US): An assortment of Bridgerton-inspired finishing sugars: Strawberries & Cream, Sweet Lemon, and Lavender Vanilla are available for a limited time in a collectible metal tin on McCormick.com, and individually at Walmart, Amazon, and retailers nationwide .
Williams Sonoma (US): Their popular Bridgerton collaboration expands to include new items to help you host like a member of the ton with stunning new floral china and countdown calendars, as well as an expanded collection of beverages and sweet treats.
Seara (Brazil): An exclusive, Bridgerton-branded food assortment that combines style and elegance. From hosting-at-home essentials such as charcuterie, a main dish, and a dessert, translating a banquet-inspired experience into everyday moments.
Additional food, beverage and home goods include: Republic of Tea (US), A Twosome Place (Korea), Bomsowa (Korea), Bialetti (Italy), Meßmer (Germany, Austria), Sir Winston/Pompadour (Italy), Saundy (Mexico), Balbisiana (Spain) and The Cheesecake Shop (ANZ).
Games and Collectibles
Netflix PUZZLED: You are cordially invited to the puzzle event of the year! To celebrate Bridgerton Season 4, fans can solve daily puzzles featuring scenes and characters from the latest season and fan favorites from the past. Complete challenges to earn behind-the-scenes access and premium content from the show as you follow the drama and intrigue all season long. Netflix PUZZLED is available now – download on mobile or play on Tudum.com.
Funko (Global): A new wave of Pop! figures inspired by Season 4 include: Benedict Bridgerton, Sophie Baek, Lady Danbury, Eloise Bridgerton and Queen Charlotte – available now online and at retail.
Carrera Revell (Europe): Bringing elegance to a small space, this Book Nook takes the world of Bridgerton and brings it between your books – as a delicate model building miniature with colored wooden parts, LED lighting and touch sensor; launching later this month.
Retail Exclusives
Walmart (US): Enchant everyday moments with the Bridgerton x Walmart collection with new home decor, stationary, and gifts, just in time for the social season. Fans can also unmask new romantic styles with the Celebrity Pink x Bridgerton fashion collab, available exclusively at Walmart. From puff sleeve mini dresses to elegant toile patterns with storied details, this collection brings a touch of Bridgerton fairytale to everyday moments and special occasions, now available online and arriving in stores later this Spring.
Primark (Global): As a new love story unfolds, the regencycore trend makes a stylish return – from Bridgerton-inspired tablescapes to loungewear to makeup tools. Launching this month in stores and online.
Additional retail partners include: Deichmann (Germany), El Corte Ingles (Spain) and ASDA (UK).
In Person Experiences
Fans can be part of the fairytale romance and experience the world of the ton through immersive offerings like concerts and high tea, along with events at newly opened Netflix House locations.
Candlelight Concerts (Global): Delight in the candlelight romance and iconic music from the series by experiencing the Best of Bridgerton on Strings concert; tickets available now for more than 200 cities around the world.
Bridgerton Afternoon Tea at the Lanesborough (UK): In celebration of Season 4, The Lanesborough has launched a new limited-edition tea in their richly decorated dining room; new menu highlights include: The Lady in Silver cake, Let Love Take Flight dessert, Forbidden Love cocktail and Beneath the Mask mocktail.
