Timed to the theatrical release, Sony Pictures Consumer Products releases a variety of licensed merchandise in collaboration with brands including Under Armour and Stephen Curry’s Curry Brand, Penguin Random House, Jada Toys, Funko, and much more

In line with the theatrical release on Friday, February 13, 2026, Sony Pictures Consumer Products has introduced a new product lineup inspired by the animated feature GOAT. In the all-animal action comedy from Sony Pictures Animation, produced by four-time NBA champion Stephen Curry, Michelle Raimo Kouyate, Rodney Rothman, Adam Rosenberg, and Erick Peyton, GOAT follows Will – voiced by Caleb McLaughlin – a small goat with big dreams who gets a chance to join the pros and play roarball – a high-intensity sport dominated by the fiercest animals in the world.

Through an expansive licensing initiative, the animated feature comes to life with products and collaborations from toys and books to footwear and apparel, letting fans bring the high-energy sports adventure into everyday play.

Among the film’s consumer products partners are:

• Under Armour and Stephen Curry’s Curry Brand are launching a highly anticipated collection of footwear in three colorways in both adult and youth sizes, available starting February 13 on UA.com, Under Armour Brand Houses globally, and through select retail partners. GOAT youth t-shirts will also be available on UA.com.

• Master toy licensee, Jada Toys, will let kids and families bring their favorite characters home
with a robust offering of action figures, collectibles, plush and more.

• Shoe Palace will be releasing a limited-edition collection of kids and adult apparel exclusively at Shoe Palace locations in store and online.

• Notable partners Funko and Youtooz Collectibles will also launch stylized figures and plush inspired by the film.

• Beyond toys and collectibles, Penguin Random House releases a collection of novelizations and activity books that take the story beyond the screen.

• Outright Games will debut an interactive GOAT DLC for the video game “NBA Bounce” launching day and date with the film on Xbox, PlayStation, Nintendo Switch and PC. The DLC features new game modes and includes key characters, courts, and sneakers from the film.

• Additional partners of the expansive consumer products portfolio include Bentex Group (apparel), Fashion UK (apparel), Jay Franco (bedding), Snap Creative (theatrical concessions), and Toy Factory (plush).

The licensing program for GOAT extends with a significant international merchandising program including a Target-exclusive apparel line from Mitch Dowd in Australia, apparel for Middle East and North Africa markets through DeFacto, apparel available in Mexico from retailers Palacio de Hierro and Suburbia, and additional retailers across the globe.

Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment said:

“Our globally available merchandise brings the dynamic, action-packed world of GOAT straight into the hands of fans. From Stephen Curry’s producorial role on the film to the upcoming collaboration with his footwear and apparel brand, to best-in-class partners that stylize the characters in collectibles and plush, this truly 360-degree consumer products program reflects the energy and real-world spirit that defines GOAT.”

Fans can also shop directly with Sony Pictures at the Sony Pictures Online Store via sonypicturesstore.com, and learn more about GOAT at goat.movie.