Red Toolbox announced a new licensing agreement with KitchenAid brand to launch KitchenAid Kids, a new line of children’s kitchen products inspired by the iconic KitchenAid brand appliances trusted by generations of home cooks.
Under the KitchenAid Kids line, Red Toolbox will introduce two complementary product lines: a collection of pretend play kitchen appliances designed to spark imaginative roleplay, alongside a line of functional toy junior appliances, including a junior mixer and blender, created to give kids an authentic, age-appropriate cooking experience.
Rooted in Red Toolbox’s mission to translate the adult world into meaningful play, KitchenAid Kids line invites children to explore creativity in the kitchen while building confidence, motor skills, and a love for making.
Ami Rosenfeld, CEO of Red Toolbox, said:
“We are incredibly excited to work with KitchenAid brand on this new venture. KitchenAid is one of the most respected and beloved brands in the kitchen and bringing that legacy into kids’ play is a natural fit for us. With the KitchenAid Kids line, we’re creating products that go beyond pretend, giving children the opportunity to engage in real, hands-on experiences that inspire creativity, learning, and family connection.”
The KitchenAid Kids line is designed with safety, durability, and thoughtful details in mind, ensuring young chefs can explore both imaginative play and guided real-world activities. The assortment will include pretend appliances for role-play as well as functional junior appliances that mirror the look and feel of KitchenAid brand’s iconic designs, while remaining developmentally appropriate for children.
“We are thrilled to work with Red Toolbox to bring KitchenAid products to children and inspire their creativity,” said Amy Schneider, Global Licensing Lead for KitchenAid. “We share a passion for designing high-quality, durable products that help consumers create memorable experiences.”
The KitchenAid Kids line of products is expected to begin rolling out at retail in September 2026, with availability across key domestic and international marketplaces.
