Crown Crafts, Inc. announced that its Manhattan Toy brand’s Groovy Girls, the iconic soft fashion dolls that sparked joy and self-expression for a generation, are back!

Launching at the North American International Toy Fair, the new Groovy Girls collection features fresh designs and diverse characters that celebrate confidence, creativity, and inclusive play.

Originally introduced in the late 1990s, Groovy Girls quickly became a favorite for their bold styles, soft construction, wholesome play, and celebration of individuality. Now, they’re reimagined for today’s kids, and for the Millennial and Gen Z parents who remember the fun and funky originals. Each doll is uniquely designed with vibrant hairstyles, diverse skin tones, and fashion-forward outfits while still embracing the brand’s original soft, huggable form and groovy spirit.

Kelly Anderson, Vice President of Marketing said:

“Groovy Girls have always been more than just dolls, they’re characters that kids connect with, stories waiting to be told. We’ve designed this new collection to reflect the world kids see around them today – full of diversity, color, and possibility – while keeping the playful essence that made Groovy Girls so popular in the first place.”

The Groovy Girls doll collection includes five keepsake dolls, each with her own unique style and personality. Every posable soft doll features stylable hair, removable, fashionable outfits that are collectable, and new magnetic hands for interactive play. Dolls are crafted for children ages 3 to 6 with a suggested retail price of $29.99 each, and will be available starting May 2026:

Rose: A star athlete and a total style icon! Whether she’s crossing the finish line or hanging out with her friends, she loves rocking outfits that move with her through every activity. She may not win every race, but she is always looking to grow, improve, and cheer on others along the way. With a competitive spirit and a love for teamwork, Rose is always ready to lift others up while chasing her own dreams!

Iris: All about fun, flair, and everything pink! She twirls through life in her favorite tutu, always ready for a spontaneous dance party filled with spins, leaps, and laughter. Her half-up hairstyle is tied with a sweet bow, keeping her look perfectly in place no matter where the day takes her. With a free spirit and a heart full of adventure, Iris brings her own sparkle to every moment because being bold, bright, and true to herself is what she does best!

Poppy: Top of her class and always ready to lend a helping hand. Whether she’s tutoring younger students or solving tricky homework problems, she’s your go-to girl for answers and encouragement. Her signature schooltime-chic style is as polished as her report card and perfect for moving from the classroom to after-school fun with friends. With a passion for learning and a heart for helping others, Poppy is proof that smart is seriously stylish!

Saige: A sweetheart with endless energy and a soft spot for all things furry, Saige is always on the go – whether with her built-in bestie, her mom, or a four-legged friend. Dressed in comfy-cute leisure gear, she views every day as an adventure and smiles through life with confidence and charisma. From the playground to the dog park, Saige makes new friends wherever she goes.

Daisy: With a heart as warm as the sunshine! Daisy spends her days tending flowers in her garden, making friends with the animals who stop by, and sharing the joy of nature with everyone she meets. Dressed in her favorite floral overalls and trusty rain boots, she’s always ready for a day filled with planting, creating, and enjoying the warmth of the sun. Whether she’s picking wildflowers for her friends or introducing them to her furry companions, Daisy feels most like herself when she’s connected to the world around her.

In addition to the dolls, the Groovy Girl collection will feature a range of outfits and accessories that inspire creative, open-ended play. The accessory line includes funky fan favorites, including pets, camping gear, and furniture, along with some exciting new introductions – each with magnetic features compatible with the dolls to inspire interactive play. The Groovy Girls collection of dolls and accessories will be available at specialty retailers and manhattantoy.com.

The new Groovy Girls collection of dolls will make its debut at Toy Fair New York, February 14-17, in booth 2026 at the Javits Center. Attending media can contact Kelly Anderson, Vice President of Marketing, kelly@manhattantoy.com, to schedule an appointment.