Cath Kidston, the iconic British lifestyle brand owned by NEXT, known and celebrated globally for its storied, hand-painted prints and refined, joyful aesthetic, is set to make a major expansion into North America through four new strategic licensing agreements.
Facilitated by Beanstalk, Cath Kidston’s exclusive licensing agency for The Americas, Australia/New Zealand, and South Africa, these partnerships will introduce the brand’s distinctive designs across multiple lifestyle categories beginning in 2026.
The new licensee partners include:
- Britannica Home Fashions, Inc. – Fashion and basic bedding, throws, blankets, children’s and infant bedding, indoor accent rugs, curtains, valances, bath towels, mats, and accessories.
- Dreamwear, Inc. – Women’s and girls’ sleepwear and intimates.
- Riley Blake Designs – Fabric, quilting and sewing project kits and accessories.
- Eccolo Ltd. – Stationery, gift wrap, and party supplies.
This expansion leverages Cath Kidston’s British heritage and joyful design to meet growing U.S. consumer demand for heritage-inspired lifestyle products. The initial rollout will begin in 2026, with seasonal refreshes and category extensions in subsequent years, including bath and body, home fragrance, and accent furniture. Additional opportunities remain in women’s apparel and accessories, children’s categories (e.g., apparel, accessories, shoes, toys, etc.), and home categories.
Holly Marler, Head of Creative for Cath Kidston said:
“We know we have an established community of passionate Cath Kidston customers in the States. We are delighted to be working alongside the expertise of our market-leading license partners to be able to offer a complete Cath Kidston lifestyle collection, bringing our synonymously joyful hand-painted prints to products designed for the U.S. market and distributed through the nation’s favorite retailers. We are collaborating with our new partners across Britannica, Dreamwear Inc, Riley Blake and Eccolo to craft collections that continue to bring joy to the every day.”
“Britannica Home Fashions is truly excited and honored to be chosen as the home products licensee for the Cath Kidston brand in North America” says, Ryan Koflanovich, CEO of Britannica Home Fashions. “Our entire team is energized and ready to bring this beautifully designed brand to life across all home textiles categories at all levels of retail and e-commerce. We are anticipating a long and prosperous relationship with the Cath Kidston team and looking forward to our launch together in Spring of 2026.”
“We are thrilled to partner with Cath Kidston for this exciting new license,” says Elliot Franco, President of Dreamwear Inc. “Cath Kidston’s iconic prints and joyful heritage translate beautifully into women’s and girls’ sleepwear and daywear. This collaboration allows us to bring the brand’s unmistakable aesthetic to life through products that combine comfort, quality, and everyday wearability, and we look forward to introducing these collections to consumers across the market.”
“The Cath Kidston brand has been on my ‘wish list’ for several years now,” shares Cindy Cloward, Owner/Chief Design Officer of Riley Blake Designs®. “To partner with this exceptional brand is an inflection point moment for Riley Blake Designs®. Our brands share a love for evocative designs – beautiful florals and happy vintage-inspired prints with a fresh, modern flair. We’re excited to bring Cath Kidston collections to quilters, sewists and crafters!”
Sam Shamah, Co-Owner of Eccolo shares, “Eccolo is excited to join the Cath Kidston family and bring the brand’s iconic patterns to the North American market. Known for its heritage style and whimsical hand-painted prints, Cath Kidston aligns seamlessly with Eccolo’s dedication to craftsmanship, resulting in products that feel both meaningful and beautifully made.”
Current licensee partners with U.S. distribution include:
- Graham & Brown – Wallpaper
- Heathcote & Ivory – Toiletries, Beauty, Fragrance
- New Dawn – Small Domestic Appliances
- Captivate – Tabletop & Picnic
- Wild Refillable Deodorant Collaboration
- YV Global – Watches & Charms
- Kimm & Miller – Food & Beverage
