The Smurfs make everyday care more fun together with the Ukrainian beauty brand Mr.SCRUBBER.
A bright and playful new product line featuring the beloved characters of The Smurfs is officially launching in Ukraine. This collaboration brings together the global rights holder of The Smurfs®, the Ukrainian natural cosmetics manufacturer Mr.SCRUBBER, and the licensing agency ON Licensing.
The collection includes a full range of body and oral care products created especially for children and families who value high quality, safe ingredients, and vibrant, recognizable design. Each product reflects the authentic DNA of The Smurfs — fun, curiosity, strong character, and a touch of magic — combined with Mr.SCRUBBER’s European production standards and expertise in natural cosmetics.
The line consists of 10 products, including children’s body, hair, and oral care items, bath products, and special gift sets designed for everyday use as well as gifting.
The new products appeared on shelves across Ukraine on January 12, 2026, bringing even more playfulness and fairy-tale charm into the daily beauty routines of both children and adults.
Olena Nekhotsa, Founder & CEO of ON Licensing, comments:
“We are delighted to present this new collaboration between The Smurfs and Mr.SCRUBBER. Our goal is for children and parents to meet their favorite characters not only on screens and in books, but also in familiar everyday moments. This line combines the power of a global brand with the expertise of a leading Ukrainian manufacturer.”
Daryna Horbachova, Product Manager at Mr.SCRUBBER, adds:
“This project is truly special for us. We create products for families who value natural ingredients, high quality, and safety. The Smurfs line perfectly reflects our brand spirit — bright, fun, and made with love.”
Veronique Culliford, Founder and President of Peyo Company, comments: “Peyo Company is delighted to celebrate this new collaboration with Mr.SCRUBBER and the launch of a wonderful line of children’s cosmetics inspired by the beloved Smurfs universe. We extend our heartfelt thanks to ON Licensing, our talented Ukrainian licensing agent, whose expertise and dedication made this partnership possible. Congratulations to everyone involved on this exciting launch.”
The new licensed products will be available throughout Ukraine in Mr.SCRUBBER brand stores and on the official website, as well as in partner retail chains, mass-market stores, and through authorized distributors.
Licensed products in the line include:
- Bath Bomb The Smurfs Bubble gum
- Hand & Body Foam The Smurfs Smurfberry
- Natural kids hair shampoo The Smurfs Cranberry
- Natural kids shower gel The Smurfs Smurfberry
- Bath Foam The Smurfs Smurfberry
- Lip Balm The Smurfs forest berries
- Lip Balm The Smurfs berry mix
- Parfumed nourishing Hand Cream The Smurfs Blueberries
- Parfumed nourishing Hand Cream The Smurfs Apple Pie
- Natural toothpaste Solident Kids / forest berries with fluoride 1450 ppm
- Gift set The Smurfs Bubble Fun Set
- Gift set The Smurfs
