Shout About! has announced the launch of a new social-led marketplace designed to help toy brands sell more product in a market where traditional retail routes are under pressure.
As retail shelf space shrinks and buyers reduce ranges, many toy suppliers are struggling to gain visibility, reach new consumers, and move stock. At the same time, parents and gift-buyers are discovering toys on TikTok, Instagram, and YouTube, yet there has been no clear route to turn that attention into sales.
Shout About! bridges that gap
Founded by a senior team drawn from the toy, games, and family entertainment industries, Shout About! combines deep sector experience across retail, licensing, digital commerce, media, and platform operations.
The platform gives toy brands a new way to get products seen, talked about and bought online, using social content, creators and live shopping without replacing existing retail or wholesale relationships.
Nic Jones, Co-Founder and Director of Shout About! said:
“The toy industry is at a critical inflection point. Consumers are discovering toys socially, but brands are finding it harder than ever to reach them and convert that interest into sales. Shout About! has been built to solve that problem making it easier for consumers to find and buy toys, whilst simultaneously helping brands do what they ultimately need to do, which is to shift boxes.”
What Shout About! means for Toy Suppliers
Shout About! is supported by an in-house commercial, marketing, and operations team, alongside specialist partners across technology, payments, and media. The platform is designed to work in the way the toy industry already operates while embracing current consumer behaviour.
- A new route to market that sits alongside existing retail and distributor relationships
- No stockholding — brands ship direct, reducing risk and overstocks
- Faster payment terms, improving cash flow
- Social content and creators driving real demand, not just awareness
- Clear sales data showing what’s selling, where and why
Rather than fighting for limited shelf space and traditional distribution routes, suppliers can use Shout About! to reach new audiences, test products and drive incremental sales.
Launching Ahead of the 2026 Toy Fair Season
Shout About! will be engaging directly with toy manufacturers, brand owners and licensors at the industry’s key events:
- Hong Kong Toys & Games Fair
- London Toy Fair
- Spielwarenmesse, Nuremberg
“These fairs are about buying and selling,” Jones added. “We’re there to have straightforward, commercial conversations with brands. Our team understands how the toy industry actually sells product, and we’ve built Shout About! to support that reality & not disrupt it for the sake of it.”
Meetings can be requested in advance via Shout About! corporate channels or by contacting Nic directly at nic@shoutabout.shop.
