Konami Cross Media NY, which manages the Yu-Gi-Oh! brand outside of Asia, and ITVX, the UK’s freshest streaming service, has announced a new licensing agreement that will bring all three seasons of the hit anime series Yu-Gi-Oh! GO RUSH!! to audiences across the UK.
The deal reflects the increasing popularity and strong market demand for high-quality anime content on global streaming platforms.
Yu-Gi-Oh! GO RUSH!!, the eighth series in the franchise, introduces an action-packed new world and the “Rush Duel” format, captivating a new generation of fans while retaining the dedicated legacy audience. The series follows intergalactic warrior Yudias Velgear and the residents of Mutsuba Town as they navigate new dueling adventures.
The acquisition of the full series by ITVX highlights a strategic move to diversify and expand its anime catalog, recognizing the genre shift from a niche market to a mainstream entertainment powerhouse.
Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY, noted the significance of the agreement, stating:
“Anime has become a major part of global entertainment, and Yu-Gi-Oh! is a big part of that story. We’re excited to team up with ITVX to bring the newest series to fans in the UK.”
Darren Nartey, Head of Acquisitions, ITVX, added, “Yu-Gi-Oh! has a passionate fan base in the UK, and Yu-Gi-Oh! GO RUSH!! represents an exciting new chapter for the franchise. We’re thrilled to be partnering with Konami Cross Media NY to make the full series available on ITVX for our viewers to enjoy.”
With a distribution history spanning more than two decades, the Yu-Gi-Oh! franchise boasts over 1,000 episodes across its various series, offering a robust library of evergreen content that is ideal for streaming platforms like ITVX.
