Horizon Group has announced new licensing agreements spanning multiple categories with distinguished brands: Hallmark and Hershey.
Expected to launch by the 2026 holiday season, each collection is designed to inspire creativity year-round while commemorating the moments consumers anticipate and cherish most.
Cara Costa, Executive Vice President of Merchandising and 20-year category leader at Horizon, said:
“These partnerships embody the spirit of the holidays and moments of togetherness through products that inspire connection, creativity, and hands-on family memories. Our lineup is filled with ways creative families can connect life’s moments with rich memories.”
Horizon Group’s new collaborations are designed to deepen the joy of the holidays and celebrate defining family traditions. By partnering with industry icons, we are offering consumers fresh ways to experience the season, from crafting personalized keepsakes to designing stylish, wearable accessories.
The product lines fall into two exciting launches:
- The Hallmark Collection: A comprehensive lifestyle offering that brings festive functionality to the home. Product categories will include Seasonal Décor & Softlines, essentials for Kitchen & Barware, and Serving & Food Displays, as well as engaging products for Games & Family Entertainment, and Organizational Items.
- The Hershey Collection: This launch is centered on Imaginative Play and Creative Expression. It features a robust assortment of DIY Kits (including Creative Compounds, Paint Activities, and DIY Beauty), hands-on Art & Coloring Activities, Fashion Accessory & Jewelry Making Kits, and fun Stationery & Sticker Sets, all packaged with clever Storage & Décor.
Roxanne O’Hara, Chief Merchandising Officer at Horizon Group, said: “Through these strategic multi-category partnerships, Horizon continues to reach our consumers when it matters most, creating new ways to capture the spirit of the season alongside their most trusted brands Our team is committed to delivering a powerful link between creativity and powerful partnerships.”
With a proven history of delivering top-selling licensed products, Horizon Group’s expansion into seasonally themed partnerships reinforces its commitment to innovation and leadership in the creative activity space.
