The Australian Open and Sanrio have announced a new collaboration bringing the beloved Mr. Men Little Miss characters to the tennis court.
Launching on January 12th, the collection will feature a playful and uplifting range of apparel and accessories, including hoodies, caps, tote bags, and t-shirts, all adorned with iconic characters such as Little Miss Sunshine and Mr. Happy. A dedicated branded area will also be featured in the Australian Open’s flagship store and across its e-commerce platform, giving fans the opportunity to explore the collection both in person and online.
Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men – Worldwide, said:
“For Mr. Men Little Miss characters, this collaboration is a remarkable achievement. It’s the acknowledgement of its status as a fully-fledged Global lifestyle brand, confirming its relevance is expanding. For Sanrio, collaborating with Australian Open is an honour. it allows us to promote fair play and encourage consumers towards a healthier and more active lifestyle, which perfectly aligns with the messages our characters convey in their books,”
More than a fashion range, this collaboration celebrates shared values of diversity, equity, optimism and playfulness — values that sit at the heart of both the Australian Open and Mr. Men Little Miss. Rooted in a shared belief that sport can be a powerful platform for connection, self-confidence and mutual respect, the collection uses bold graphic designs and positive messaging to encourage self-expression, inclusivity and joy, both on and off the court. Tennis, a game where determination meets joy and where competition and camaraderie coexist, provides the perfect backdrop for the Mr. Men Little Miss characters, inspiring fans of all ages to celebrate what makes them unique and to find happiness in play.
Discover the complete collection here.
