Blonde Sheep Licensing has announce its appointment as the exclusive global licensing-out agent for Applied Nutrition plc, one of the world’s fastest-growing sports nutrition, health and wellness brand’s. Through strategic licensing, Applied Nutrition now aims to broaden its presence into complementary categories and innovative nutrition solutions.
Blonde Sheep will lead the development and management of a comprehensive global licensing programme for Applied Nutrition, extending the brand into new product categories and retailers that align with Applied Nutrition’s core brand values and international retail footprint.
Leading with the UK, Applied Nutrition’s home market, a key focus will be accessible food solutions that enable consumers to follow and maintain a healthy diet at home and on-the-go.
Liverpool based Applied Nutrition has built a strong reputation for high-quality, in-house-manufactured products across categories including protein, hydration, energy and performance. Sold in over 85 countries and with more than 120 products and multiple sub-brands, such as BodyFuel, ABE and Endurance, Applied Nutrition continues to scale rapidly following its successful IPO, supported by significant investment in manufacturing expansion and international market growth.
Natasha Dyson, founder & CEO, Blonde Sheep Licensing, comments:
“Applied Nutrition is one of the fastest growing and dynamic performance brands in the market today. We’re thrilled to partner with the team to unlock global licensing opportunities, build meaningful collaborations and deliver consumer led licensed products that stay true to the brand’s commitment to quality and performance.”
Thomas Ryder, founder & CEO, Applied Nutrition, comments: “Licensing offers a powerful way to amplify our brand and reach new audiences. Blonde Sheep’s expertise, relationships and global perspective make them the ideal partner to support the next phase of our expansion.”
