Chefclub is thrilled to unveil its latest collaboration: a brand-new Bluey product range set to launch in selected EMEA markets in 2026, including France, the UK, Ireland, Germany, Spain, Austria, Benelux, Portugal, Poland and the Nordic countries.
More than cooking tools, these are the keys to a new adventure—where kids play and explore while creating delicious memories with their families. Building on its award-winning product line and unique expertise in kids’ cooking experiences, Chefclub takes a new step in its global expansion by partnering with one of today’s most beloved characters.
At the heart of Chefclub’s success lies its character-driven design. Everyday utensils are transformed into playful, story-based companions. The range, featuring Bluey and Bingo, helps children grasp portion, sequence, and balance while building confidence and autonomy. It also marks the first time that Chefclub has worked with a licensee partner in this way.
The first 7-product range includes a Starter Kit with character-driven measuring cups and digital recipe cards, a Kids Cooking Pack featuring the cups and 16 recipe cards, a kids-friendly peeler, a Set of 5 Kitchen utensils, a utensil case, an apron, and cookie stamps—everything children need to step into the kitchen like true little chefs.
Beyond the products themselves and leveraging its 2 billion monthly views and strong content expertise, Chefclub has also produced a series of 16 Bluey-themed videos to immerse families in Bluey’s world. Chefclub empowers families with the tools and ecosystem they need alongside the characters they love.
Thomas Lang, Chefclub co-founder, stated:
“We’re proud and excited to team up with Bluey to make the kitchen a place of joy and discovery. Our kids need everyday heroes to inspire them and who better than the beloved Blue Heelers!”
Gaby Dior, Head of EMEA Licensing at BBC Studios, said, “As Bluey continues to grow across EMEA, we are delighted to partner with Chefclub to introduce this new kids’ cooking range to families in selected markets throughout the region next year. This new product range is a perfect way to highlight our global brand theme for the year, ‘Let’s Play Chef’, and demonstrate how we team up with partners to create more exciting and creative ways for fans to engage with Bluey and her family in their day-to-day lives.”
Eric Lambert, France tv distribution Licensing Director, commented on the partnership, “We’re thrilled that Bluey is the first-ever property chosen by Chefclub to develop a cooking range. Products and videos will allow fans to immerse themselves in Bluey in a brand new way.”
This new collaboration celebrates and wraps up BBC Studios’ 2025 global brand theme, “Let’s Play Chef”, highlighting mealtime fun, family togetherness, and the games and laughter families enjoy together.
