JAKKS Pacific, Inc. and The Hershey Company have announced a new partnership that will bring the beloved Hershey branding to JAKKS Pacific’s popular Charming line of small dolls and collectibles, marking the first-ever confection-themed expansion of the fashionable mini-doll brand.
The collection will consist of eight SKUs featuring dolls inspired by fan-favorite treats including Hershey’s Kisses, Jolly Rancher, Reese’s, Bubble Yum, Twizzlers, and Hershey’s Syrup. Each comes with themed charms and accessories unique to the beloved confection it represents, adding a collectible twist to the line’s signature style.
The first products to launch under the collaboration, The Hershey’s Kisses collectibles, will debut exclusively at CVS beginning December 26, 2025, just in time for Valentine’s Day. The partnership runs through December 31, 2026, with an option for extension.
Debbie Haag, Senior Vice President at JAKKS Pacific, said:
“Partnering with The Hershey Company allows us to blend two worlds that people love, delicious treats and self-expression. With the addition of the iconic Hershey branding, we’re adding an extra touch of sweetness to our popular trendy besties that will delight people around the world.”
Michelle McLaughlin, CEO, Brand Activation Consulting, The Hershey Company Licensing Agent, said: “We’re excited to see the new Charming line bring our iconic Hershey brands to life in a way that feels fresh, fun, and right on trend.”
Charming Bag Charms are a viral trend and on-the-go toy, designed to be clipped onto purses, backpacks, phones, or water bottles for accessorizing and play. Kids can mix, match, and rearrange the doll and charms to customize their look, allowing for daily style changes. Charming Bag Charms are the besties kids can bring everywhere! For more information, visit https://www.jakks.com/brands/charming/.
