Licensing Expo announces that registration is now open for the highly-anticipated 2026 edition, set to take place May 19-21 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
As the premier destination to uncover the future of brands, fan culture, and the properties that will influence consumer markets over the next 24-36 months, Licensing Expo is the most important face-to-face platform for industry leaders to reveal the most eagerly awaited new content, IP and strategic consumer product campaigns.
Confirmed notable exhibitors include Pokémon, LEGO, Warner Bros. Discovery, SEGA, BBC, Coca-Cola Company, NASCAR, Calm, Crayola, Hasbro, Beanstalk, CAA Brand Management, Netflix, and Sony Pictures Entertainment, with more names signing each week.
Anna Clarke, Senior Vice President of the Global Licensing Group at Informa, which includes Licensing Expo, Brand Licensing Europe and media brand License Global, shares:
“The last three years of growth, including garnering the highest recorded satisfaction scores, retail attendance and exhibitor numbers, as well as the continued exceptional quality of exhibitors and attendees, has truly reaffirmed Licensing Expo’s position as the world’s most influential event for brand extension and IP launches. As always, we will not rest on our laurels. Following attendee feedback from our record-breaking 2025 edition, we are excited to introduce new ticketing options for this year’s show. These options have been developed to meet the distinct needs of our diverse audience segments and are designed to maximize the value gained from time spent with us in Las Vegas.”
Alongside the complimentary Retail Pass for qualified retailers and the Standard Pass which have been available for the past two years, Licensing Expo is introducing the Explorer Pass, designed for those looking to learn about licensing, and the Networking Pass for those looking for enhanced networking opportunities.
Standard Pass, The Classic Expo Experience
Full show floor access to 300+ exhibitors, 20 meeting requests in the Event Planner and entry to essential educational sessions at the License Global Main Stage and Networking Hub. For those returning to Licensing Expo, this Pass includes all the benefits that were previously offered. Early bird discounts will be in place until Jan 31, 2026.
NEW for 2026: Explorer Pass, Supercharge your Learning Experience
Designed for licensing newcomers, this pass includes all of the Standard Pass benefits, PLUS 50 meeting credits and exclusive Licensing Unlocked access ($249 value). Transform from observer to industry insider.
NEW for 2026: Networking Pass, Unlock the Ultimate Licensing Expo Experience
For professionals who demand maximum impact, this pass is the pinnacle of what Licensing Expo has to offer. With 100 meeting requests to use with exhibitors, 25 meeting requests to use with attendees, priority access to the Event Planner, a ticket to the Opening Night Party and entry to the Matchmaking Lounge, this is the epicenter of licensing’s most influential gathering.
Maura Regan, President, Licensing International, shares:
“Industry leaders consistently share with us how important new connections and ongoing partnerships are to business development. These updates to the registration process create accelerated networking opportunities and the ability to form more strategic connections that fuel business growth across the entire licensing ecosystem. The global brand licensing industry continues not only to grow but also evolve, which means the events designed to support the business must also shift to meet those new needs. Having witnessed the barriers that can prevent newcomers from entering this field, the new pass structure is specifically designed to empower emerging professionals and set them up for success.”
Tickets to attend Licensing Expo start at $60 for the Standard Pass. Register now to take advantage of special Early Bird pricing of $30 until January 31, 2026.
Qualified retailers can attend for free.
Registration is now open. To attend Licensing Expo 2026, please visit www.licensingexpo.com.
