Sanrio’s Hello Kitty has been a cultural and fashion icon for over 50 years. This Holiday season, Ground Up is expanding its partnership in the footwear space with an exclusive Kids Foot Locker sneaker release that celebrates the magic of the Sanrio universe. The collection features fan-favorite characters, Hello Kitty’s signature bow, lace charms, a friendship bracelet accessory, and surprise details sure to delight fans.
This holiday sneaker brings together fan-favorite characters like Hello Kitty, Kuromi™, My Melody™, Cinnamoroll™, and Pompompurin™ reimagined in an eye-catching pink court silhouette. Inspired by the charm of beaded bracelets and collectible accessories, the design captures the sparkle, smiles, and magic of Sanrio’s beloved universe. Crafted with an iridescent synthetic leather upper, customizable beaded charms, and soft cushioning for all-day comfort, the style blends nostalgic cuteness with modern flair—bringing joy and shine to every step for fans big and small.
On this partnership, Layna Patel, Vice President of Licensing at Ground Up, says,
“We’re thrilled to partner with Sanrio to bring the beloved charm of Hello Kitty and Friends® to life through fresh, fashion-forward footwear. This collaboration is a perfect blend of nostalgia, joy, and style. The synergy between Hello Kitty’s iconic, cross-generational appeal and Ground Up’s design-driven approach creates the perfect foundation for a standout collection that truly resonates with fans of all ages.”
Alongside Hello Kitty highlights, Ground Up has been tracking trends like charm bracelets, customizable sneakers, and integrating key elements into sneaker design.
The Ground Up x Sanrio sneaker delivers an elevated, fashion-forward option that’s perfect for holiday gifting. Sold exclusively at Kids Foot Locker, this holiday-ready release makes the perfect collectible for gifting season – bringing cheer, nostalgia, and style to Sanrio fans of all ages.
