As Bluey continues to win the hearts of families across Japan, the globally loved animated series Bluey is now embraced into one of the country’s most iconic cultural traditions: capsule toys. BBC Studios has announced that TOMY will be launching Bluey characters as collectible capsule toys for the first time ever, rolling out across hundreds of capsule toy vending machines installed in variety stores and mass retailers nationwide, this November.
Designed to connect the brand with audiences across generations, this new collectible Gacha series is curated for young fans discovering the joy of play, parents enjoying the series as a family or capsule collectors who appreciate charming character designs. This is a uniquely fun and delightful way to bring the world of Bluey into everyday life — one capsule at a time.
Sophia Spinelli, VP of Brands and Marketing, BBC Studios Asia said:
“Collecting capsuletoys is such a popular and irresistible part of Japanese culture with growing international fandom. That’s why we are so excited to see Bluey brought to life in this format that is uniquely Japanese, playful and full of surprises for fans of all ages. As a brand new product category for Bluey in Asia, we can’t wait to see families and collectors across Japan enjoy discovering these adorable collectibles.”
The new series from T-Arts features rubber keychains of Bluey and her friends, designed with a soft, rounded surface and a playful look that captures the spirit of the show. Each figure measures approximately 5.5 cm, making them perfect for collecting, displaying, or gifting.
Product Line-up includes:
- Bluey – inexhaustible Blue heeler puppy who loves to play games with her family
- Bingo – Bluey’s younger sister who is a little ball of energy
- Muffin – Bluey and Bingo’s tantrum-prone cousin
- Socks – Bluey and Bingo’s littlest cousin and Muffin’s younger sister
- Snickers – Bluey’s dachshund classmate and has been Bluey’s friend since they were babies
- Mackenzie – Bluey’s border collie friend from school who moved to Australia from New Zealand
- Indy – Bluey’s Afghan hound friend from school who loves music, dancing, pony rides and playing outdoors
The Bluey Gacha toys will be available at capsule toy vending machines in major electronics stores, variety stores, capsule toy specialty shops, supermarkets, and shopping malls across Japan. Whether you’re discovering Bluey for the first time or already a fan, this collection offers a delightful way to connect with the series’ themes of play and fun.
Since bursting onto TV screens in Australia in 2018, Bluey has enjoyed a plethora of critical success at home and abroad, most recently winning Best Children’s Program at the 2025 TV WEEK Logie Awards. Bluey has also won a 2022 BAFTA Children & Young People Award in the International category and picked up its sixth AACTA Best Children’s Program award, adding to its International Emmy.
