High Touch Entertainment, creator of the acclaimed Spark Universe Science Made Fun™ content and immersive science education programs for kids 9-12, with over 30 franchises in 13 countries, has inked a new licensing agreement with Whimsical Practicality, Inc.’s Whimsy’s products for branded party supplies based on its Spark IP.
Fans of High Touch Entertainment’s Spark Universe can create the perfect party with a wide range of themed Spark products, including easy to use and delicious Edible Cake Toppers & Side Strips, Edible Cookie Toppers, Color-Your-Own Cookie Kits, All-in-One Party Kits, Acrylic Cupcake Picks, Cupcake Rings, and Paper Party Supplies.
This new agreement further expands High Touch Entertainment’s portfolio of licensed Spark branded products. The new Whimsy’s products will be released in conjunction with the April, 2026 launch of the first science adventure graphic novel The Spark Experiment from Andrews McMeel Publishing. Spark DIY and fully stuffed plush characters from Teddy Mountain are also coming to market later in the year.
The High Touch Entertainment family of global franchisees will be able to incorporate all of these fun, engaging products into their many Science Made Fun local and regional events at birthday parties, school science fairs, camps, libraries and other venues. The Whimsy’s products can also be purchased directly by families to add color and fun to their Spark themed parties, bringing even more Science Made Fun enjoyment to those special life moments and celebrations.
High Touch Entertainment was founded by CEO Daniel Shaw, who believed the best way to get kids excited about science was to pull them out of textbooks and off computer screens and into projects that are hands-on, immersive, experiential and fun. Emphasizing the three ‘superpowers’ kids need for experimentation – The Power of Observation, The Power of Imagination and The Power of Curiosity – Daniel began creating the interactive content and activities that today have established High Touch Entertainment as a leading STEM education brand for children.
Shaw said:
“We are so excited to be able to offer our franchisees and our many fans around the world this ever-expanding scope of exciting products and content. Our mission is to make science come alive for kids through hands-on activities and real-world experiences. Whimsy’s party products are yet one more way that kids will be able to enjoy the complete Spark experience.”
“Whimsy’s is always ready to Spark a party with you!!,” commented Carole Leanza, Whimsy’s CEO. “We are excited to work with Daniel and The Spark Experiment to add a delicious complement to an amazing experience.”
Known for its captivating science programs in schools, after schools and camps, the company has also forged long-running partnerships with family vacation destinations, including a nearly 30-year relationship with Royal Caribbean Cruise Lines, as well as JW Marriott and Beaches Resorts. High Touch Entertainment is also partnered with the climate education nonprofit 2 Degrees C. Now High Touch looks to reach even more kids with the release of The Spark Experiment, the first ever graphic novel that combines sci-fi/fantasy adventure with real world science experiments.
In The Spark Experiment, David only wants to form a science club and make new friends. But when the spirited Marta joins David’s club, they end up tumbling into another dimension where they meet the mysterious Spark, Working together using science, can Spark and his new friends solve the mysteries of this strange micro-universe and save the world?
The first-ever graphic novel of its kind, The Spark Experiment, scientifically explains every action (and reaction) and features easy, yet comprehensive, DIY science experiments for kids to do with simple home products and materials. Enhanced by visually stunning illustrations, this enchanting sci-fi fantasy story captivates young minds, nurtures their imaginations and ignites their curiosity for science.
Daniel Shaw has commissioned top talent for The Spark Experiment. The graphic novel is written by Matthew Manning and illustrated by Matt Loux, both veterans of DC and Marvel Comics. Manning’s credits include dozens of comic books, including the mini-series Batman/Teenage Mutant Ninja Turtles Adventures, the hardcover The Batman Files, and the twelve-issue comic series Marvel Action: Avengers.
Loux is the author and artist of the graphic novels Prunella and the Cursed Skull Ring, The Time Museum Vol. 1 and Vol. 2 (published by First Second Books), Sidescrollers and the five volume series Salt Water Taffy (originally published by Oni Press).
