The Jim Henson Company has partnered with Teddy Mountain LLC. for a new global merchandising agreement to create and distribute fully stuffed as well as DIY branded plush toys featuring characters from the Henson’s beloved and iconic Fraggle Rock.
These new branded plushies will be available direct-to-consumers at mass market and specialty retailers. Teddy Mountain will showcase the plush products to its wholesalers through its expansive distribution network in North America, UK, EU, and The Emirates as well as in Latin America.
Fraggle Rock originally premiered in 1983, launching a whole new world filled with Henson characters that were created to entertain a global audience while celebrating diversity, empathy, and community. Through the music-filled comedic adventures of a group of furry, fun-loving, subterranean creatures known as the Fraggles – including Red, Gobo, Wembley, Boober, Mokey and Uncle Travelling Matt – the show has gone on to capture the hearts of children and adults alike over the decades. Fraggle Rock’s legacy continues with new Emmy-winning productions, public appearances, live stage shows, music releases, and collectible toys, apparel, and books for its millions of global fans of all ages.
Melissa Segal, Head of Global Consumer Products for The Jim Henson Company, said:
“Fraggle Rock fans are going to love seeing the whole Fraggle gang come to life with our new partners at Teddy Mountain. These adorable plush will share the joy of this iconic brand in a cuddly way that will complete any collection.”
“Partnering with the iconic Jim Henson Company is an incredible honor,” said Michele Escobar, Sales Director, Teddy Mountain. “We’re so excited to help bring the timeless Fraggle Rock characters to ‘life’ and share their joy with audiences everywhere.”
“Fraggle Rock taught us to dance our cares away and now we’re wrapping that message in plush,” added Jen Ruh, Business Development Manager for Teddy Mountain. “Collaborating with Fraggle Rock allows us to stitch story into every seam while sparking connection, comfort, and a little bit of magic. Fraggle Rock isn’t just a show, it’s a cultural touchstone. We’re not just making toys, we’re building emotional bridges across generations.”
