Global Merchandising Services had announced the appointment of a roster of new international licensing agents for SKIBIDI TOILET, the viral digital sensation from Invisible Narratives with over 46 million YouTube subscribers. This expansion strengthens the franchise’s global reach, bringing consumer products to fans around the world.
The YouTube series that exploded into a cultural phenomenon continues to evolve as one of the most influential forces in digital entertainment. With a network reach of 110 million subscribers and 36 billion views, Skibidi Toilet has cultivated a passionate, global fanbase.
The newly appointed international licensing agents for Skibidi Toilet include:
- KOPA – Colombia, Ecuador, and Peru
- IMC – Argentina, Uruguay, Paraguay, Bolivia, and Chile
- WP Brands – Australia and New Zealand
- Prism – India and Bangladesh
- GAIA – Japan
- Vigevano – South Korea
- Mpower Brands – Benelux
- MDL – Italy
- DeA Planeta – Iberia, France, and CEE
Adam Goodman, founder and CEO of Invisible Narratives, said:
“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans. With this strong roster of agents behind us, we’re making sure that happens for audiences worldwide.”
“Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services. “Bringing on this exceptional roster of international licensing agents represents a major milestone in our global expansion and ensures fans everywhere can experience Skibidi products in new and exciting ways.”
The Skibidi Toilet licensing program is rapidly growing with current North American licensing partners on board, including Bonkers Toys (master toy partner), Scholastic (publishing), Funko (collectibles) Isaac Morris (master apparel), Concept One (accessories), Centric Brands (sleepwear), Handcraft (underwear), Franco (bedding), and NECA/Rubies (Halloween costumes). Also joining the North American program are Go Retail (calendars, also covering the UK, Australia, and New Zealand), Advance Graphics (standees), Surreal (novelties), and Trends International (posters). Internationally, apparel partners include Aykroyds, Fashion UK, and Van der Erve for UK and EMEA and Stor (drinkware) for the broader EMEA region.
