Bright & engaging toys featuring the beloved Smurfs™ have just landed on retail shelves in Ukraine. The launch comes via a three-way collaboration between global IP powerhouse The Smurfs, Ukrainian toy manufacturer Tigres, and Art Nation Licensing agency.
The collection counts 10 SKUs, spotlighting developmental toys designed for kids 12 months and up. The line captures the Smurfs’ brand DNA: playful, cheerful, and endlessly curious, while being produced to the highest European quality and safety standards. The result? Toys that spark joy and encourage learning through play.
Positioned as a perfect pick for today’s parents seeking safe, modern, and IP-driven products, the range opens up the Smurfs’ vibrant universe in a fresh, tactile format.
Fabienne Gilles, CCO Consumer Products, Book Publishing and LBE at Peyo Company:
“The Smurfs’ world has always stood for friendship, joy, and discovery. Together with Art Nation and Tigres, we’re proud to bring toys to market that reflect these values and inspire kids to explore through play.”
Olena Nekhotsa, CEO of Art Nation Licensing, commented: “We’re thrilled to roll out this new partnership with The Smurfs and Tigres. Our mission is to let kids meet their favorite characters not just on screens and in books, but in everyday play. This line blends global brand recognition with the finest Ukrainian manufacturing traditions.”
Maryna Vorontsova, Department of marketing innovations and development, Tigres LLC noted: “This is a special project for us, creating Smurfs toys for our youngest consumers. Safety and quality are always our top priorities, and we’re proud that Ukrainian families can enjoy European-standard products crafted with care and love.”
The Smurfs toys are already rolling out in stores, giving kids the chance to learn and play alongside their favorite little blue friends.
