Grizzy & the Lemmings, the smash-hit animated comedy from HARI, is ready for 360° brand growth- taking the show from screen favourite to everyday consumer experience.
The studio has appointed new licensing agents across Europe to accelerate expansion and bring the brand’s unstoppable humor into families’ daily lives worldwide.
The newly appointed agents include:
- Active Merchandising (Germany)
- License Connection (Benelux)
- El Ocho (Spain & Portugal)
- LIT Licensing Agency (Nordics)
They join Retail Monster (USA, UK, Canada), creating a best-in-class international network that positions Grizzy & the Lemmings for full-scale global growth.
Josselin Charrier, co-CEO & co-founder of HARI, said:
“Developing consumer products is another way to tell the story of Grizzy & the Lemmings beyond the screen. With the support of such a dream team of licensing agents, we’re ready to bring the fun of Grizzy & the Lemmings into families’ homes around the world — true to our motto: fun for all and all for fun!”
Outstanding Performances Powering the Brand
- Top 5 most-watched kids’ series (ages 6+) on Netflix worldwide
- Consistently ranking among the Top 3 kids’ shows in key European markets, with standout results on major broadcasters such as France Télévisions, Super RTL, and BBC
- Over 1.6 billion YouTube views annually – up more than 40% year-on-year.Licensing Momentum
Licensing momentum is accelerating with partners such as KFC (QSR), Hachette (publishing), Fashion UK (Primark apparel), Hatier (extracurricular books), Coraya (food), Ludistri, and Savana/ Blackrock Games (board games). More launches are lined up, with new announcements to follow soon. The program was recently recognized with the Special Jury Award at the 2025 Licensing Awards for its creative collaboration with UHU.
Building the Next Chapter
Season 4 is currently airing worldwide, with a Netflix launch confirmed for early 2026. Season 5 has already been greenlit. Preschool spin-off Baby Lemmings (78 x 7’) will premiere in 2026 in over 150 countries. The series reinvents slapstick comedy for younger viewers with a gentle twist, while naturally extending the Grizzy universe to welcome children from the very start of their viewing journey.
“These new appointments are an exciting milestone,” added Kido Prigent, Director of Strategic Partnerships & Financing at HARI. “They give us the right local expertise to grow strategically while building a unified global franchise.”
