2025 is far from over, but it has already shaped up to be one of the most important years in the history of Outfit7 and its iconic Talking Tom & Friends brand.
At a time when much of the entertainment industry is facing uncertainty, Outfit7 is speeding up. This year, the company has gone all in by launching multiple projects, securing new global partnerships, and setting bold ambitions for the future.
From the official launch of its highly anticipated animated series Talking Tom Heroes: Suddenly Super to announcing a premium toy line inspired by the series, bringing even more broadcasters on board worldwide, releasing two new mobile games, refreshing its brand identity, and developing a remastered edition of the original Talking Tom game, Outfit7 shows no signs of slowing down. With more partnerships and brand activations planned, the company is gaining momentum at a speed few others in the industry can match.
Talking Tom Heroes: Suddenly Super – A Fresh Leap Forward
At the heart of a big year for Outfit7 is Talking Tom Heroes: Suddenly Super, one of the company’s most ambitious animated projects yet. Produced in collaboration with Epic Story Media and ReDefine Originals (a division of DNEG), the series marks a bold step forward in storytelling, animation quality, and global reach.
Across 52 episodes, the show reintroduces beloved characters, Talking Tom, Talking Angela, Talking Ben, and Talking Hank, but this time their lives take an unexpected turn when a mysterious device grants them unique superpowers. Each character’s abilities reflect their personality, inspiring stories that blend action, comedy, and heartfelt moments. The real message behind the series is deeper: it’s about teamwork, problem-solving, and finding the hero inside.
From dynamic visuals to engaging character arcs, Talking Tom Heroes: Suddenly Super represents a creative leap for the Talking Tom & Friends brand. Outfit7 worked closely with its partners to craft an experience that connects with a new generation of viewers while staying true to the humor and charm that has made Talking Tom & Friends a global success.
Italy Leads the Way
The series officially debuted earlier this year in Italy, where it premiered on Cartoonito to a warm reception. Families welcomed the show’s fresh approach to the franchise, making it one of Cartoonito’s top titles. Digital access via Mediaset Infinity and the Cartoonito app has also expanded kids’ reach across multiple platforms.
Building on this success, a new batch of episodes just went live on September 16th, providing Italian audiences with even more adventures to enjoy.
A Global Network of Broadcasters
Following its successful debut in Italy, Outfit7 has secured a strong lineup of broadcasters to bring Talking Tom Heroes: Suddenly Super to families worldwide. A significant milestone is approaching in the UK, with the series set to premiere on the BBC’s CBeebies in October. Episodes will also be available on BBC iPlayer, giving UK families the flexibility to watch anytime. For Outfit7, this deal marks a significant breakthrough, positioning Talking Tom & Friends alongside some of the BBC’s most trusted and beloved children’s shows. Across Europe and Asia, Warner Bros. Discovery is playing a key role in expanding the series’ reach.
In Italy, Suddenly Super continues its strong performance on Cartoonito. At the same time, in the Asia-Pacific region, the series airs on a mix of Cartoonito and Boomerang channels across Southeast Asia, Taiwan, Hong Kong, and South Korea. In Portugal, the series is set to debut this fall on Canal Panda and Panda+, both top destinations for family entertainment. Meanwhile, Duo Media Networks has introduced the show to audiences in the Baltic States, including Latvia, Lithuania, and Estonia. Outside Europe, Outfit7 has also expanded into China through a partnership with Youku, one of the country’s leading streaming platforms. With its lively animation style and universal humor, the series is well-positioned to resonate strongly with Chinese viewers. These partnerships together ensure that Talking Tom Heroes: Suddenly Super reaches millions of children worldwide, uniting them through a vibrant, dynamic franchise.
Bringing the Heroes Home – Premium Toy Line
Outfit7 is expanding the franchise beyond the screen with a premium toy line inspired by Talking Tom Heroes: Suddenly Super. Developed in partnership with Spider International Business Development and distributed by Maggio3 S.r.l., the collection will launch this fall in Italy.
From detailed action figures and plush characters to vehicles and interactive playsets, the toys are designed with great care to reflect the characters’ unique personalities and powers. Each item is made to inspire creativity and storytelling, encouraging kids to recreate their favorite episodes or imagine entirely new adventures. After its debut in Italy, the toy line will expand to other regions in 2026, including the UK and Portugal, supported by coordinated marketing campaigns tied to new episode releases.
A Supercharged Year for Games
Gaming has always been the core of the Talking Tom & Friends brand, and in 2025, Outfit7 expanded its gaming offerings to new levels. The company aims to create experiences that connect with multiple generations of fans while bringing fresh, high-quality gameplay to new audiences.
This summer, My Talking Tom Friends 2 launched, surpassing seven million downloads in its first week. The game builds on the beloved “virtual pet” formula while adding new interactive features, upgraded animations, and expanded character relationships, offering fans a richer way to connect with their favorite friends.
Meanwhile, Talking Tom & Friends: World introduced an entirely new type of gameplay for younger audiences, marking the first game in the franchise built specifically for kids. Designed as an exploration-based experience, the game encourages players to interact with their favorite characters in playful, creative environments inspired by the themes of teamwork and friendship seen in the animated series.
To honor the franchise’s roots, Outfit7 is releasing a remastered version of the original Talking Tom app this fall. With modern visuals, smoother interactions, and improved features, the remaster bridges the past and present, giving both longtime fans and new players a fresh way to enjoy the game that started it all.
Partnerships, Live Events, and Cross-Franchise Experience
Outfit7 also boosts fan engagement through strategic partnerships and immersive experiences.
A highlight of 2025 is the company’s year-long partnership with Miraculous: Tales of Ladybug & Cat Noir. Through this collaboration, fans can expect cross-franchise events, themed content, and exclusive products that connect the two popular universes. From in-game activations to physical merchandise, the partnership offers unique opportunities for shared storytelling and engaging different audiences.
Outfit7 has also partnered with Mini World to introduce Talking Tom-themed environments, challenges, and rewards to one of China’s top sandbox games. A separate collaboration with PK XD has extended Talking Tom’s reach to millions of new players worldwide, featuring themed skins, activities, and events that reflect the franchise’s spirit of playful exploration.
The brand has also expanded into live events, highlighted by its partnership with Spacetoon Group, which brought Talking Tom & Friends to the third edition of the Qatar Toy Festival. Held from July 4 to August 6 at the Doha Exhibition and Convention Center, the festival featured a Talking Tom & Friends-themed train, complete with interactive food stations, activities, and immersive attractions for families. The event received a fantastic response, marking a successful debut in large-scale live activations and paving the way for future themed events in the MENA region.
Global campaigns like Amazon Prime Day and TikTok’s Deals for You Days have further boosted the brand’s visibility by using innovative digital marketing to reach millions of fans worldwide.
Talking Tom & Friends: A Brand Evolution
2025 marks the start of a transformative chapter for the Talking Tom & Friends brand. Having entertained families for over 15 years and achieved more than 25 billion downloads across its mobile gaming portfolio, the franchise is entering its boldest phase yet with a refreshed identity and an expanded creative vision.
This evolution is already evident in the latest games, where fans can see redesigned characters, improved animations, and more interactive features that add even more personality and depth to the Talking Tom & Friends universe.
Looking ahead, the updated designs and storytelling approach are set to gradually expand into future content. The aim is straightforward: to create a richer, more immersive world where fans can enjoy Talking Tom & Friends in safe, meaningful, and exciting ways.
Looking Ahead
From the launch of Talking Tom Heroes: Suddenly Super to a premium toy line, new games, live events, and cross-franchise collaborations, 2025 has redefined what Talking Tom & Friends can be. Outfit7 has created a thriving ecosystem where storytelling, play, and technology converge, and the momentum is only beginning to grow.
With more episodes, toy launches, gaming innovations, and partnerships already in progress, the next chapter promises to be even bigger.
Talking Tom & Friends isn’t just evolving; it’s expanding, inspiring, and opening new ways for fans worldwide to connect with the characters they love.
And for Outfit7, this has been not just a successful year but the beginning of a bold new era.
