Cloudco Entertainment is celebrating a new wave of agency representatives to score the nearly 45-year-old brand’s momentum and continue an exciting new chapter of innovation, bringing even more ways for fans of all ages to share, care, and collect.
Among the newly appointed licensing agents is PGS, who will spearhead Care Bears’ expansion into the luxury space, developing elevated collaborations with fashion houses, chocolatiers, artists, and sculptors around the world, creating halo moments that shine a spotlight on the brand’s cultural reach. In addition, The License Connection has been appointed in Benelux, bringing a proven track record and deep market expertise to expand the brand’s footprint in the region.
These appointments contribute to Cloudco’s growing EMEA agency network, announced last year with best-in-class agency partnerships in all key markets, ensuring Care Bears offers products and partnerships to fans with the opportunity to engage with the brand they love globally.
Over the last 12 months, Care Bears has welcomed a surge of new licensees across new and beloved categories. Building on existing brand love and already established licensing partners. The brand has now expanded into arts and crafts, tableware and lunchware, back-to-school, confectionery, secondary toys, publishing, and more. Notable new partners across Europe include Stor lunchware and hydration products, RMS arts & crafts, Ravensburger for games and puzzles, and Lisciani Giochi across educational and electronic games. There have also been an exciting number of new market-specific partners coming on board to include International Stock for H&B in the UK, Cerda for accessories in Iberia, CCG for secondary toys in the Benelux, Witors who will manufacture easter eggs in Italy, Skybrands for apparel in the Nordics, and many more preferred partners across all EMEA markets that will support our retail expansion plans.
On the retail side, 2025 has seen an explosion of Care Bears’ presence across both fashion and mass-market channels. New collections have been available at Zara, H&M, Marks & Spencers, and Claire’s, with a new partnership with Benetton for 2026, alongside grocery and mass retail giants such as Carrefour, Smyk, Biedronka, Tesco and George at Asda. These placements demonstrate the brand’s unique ability to resonate with its multi-generational audience, whether it’s through self-expression, creativity, play, or the sheer happiness of colour.
Katie Wilkinson, Senior Licensing Manager, Cloudco Entertainment, said:
“Care Bears continues to prove its power as a brand that connects across generations. From fashion aisles to lunchboxes, our partners are finding joyful ways to bring Care Bears into everyday life. The response from fans has been incredible, and we’re excited about what’s next and the breadth of possibilities ahead as we plan towards our big birthday year in 2027’’
With more collaborations and launches set to be revealed soon, Cloudco Entertainment continues to build momentum, strengthening Care Bears’ position as one of the most vibrant and fast-growing multi-generational brands across EMEA.
If you’re attending BLE, be sure to visit Cloudco Entertainment at Stand B201, stop by the Retail Lounge at E145, and relax at the Zen Den, in partnership with Informa, at E151. Follow @carebears for updates on the brand’s latest announcements.
