Surge Brands has been appointed as the exclusive worldwide licensing agent for Pillow Fight Championship (PFC), the fast-growing sports entertainment property combining combat sports intensity with lighthearted fun.
PFC has rapidly captured global attention with its innovative twist on professional sports, delivering high-energy matches that are as fun to watch as they are competitive. The licensing program aims to build on this momentum by extending the PFC brand into consumer products that resonate with its diverse and expanding fanbase, particularly the brand’s unmatched reach among Gen-Z and Millennials. PFC’s trailblazing approach, innovative programming and strategic partnerships delivered over 2 billion video views in just its first six weeks of launching in 2021.
Under the agreement, Surge Brands will develop and manage a comprehensive global licensing program for PFC across multiple categories, including toys, trading cards, video games, apparel, and accessories. The initiative will expand PFC’s presence beyond the arena, connecting fans to the brand through engaging consumer products and experiences.
Steve Williams, founder and CEO of Pillow Fight Championship, said:
“PFC events are already conducted in 12 countries, and we expect to expand the league to every country within a few years. Working with Surge’s Ari Freedman will help us to expand our valuable, visceral brand faster than any other sport in history. We’re excited to create products and experiences that reflect the energy, excitement, and fun of PFC for fans worldwide.”
“We’re excited to partner with Pillow Fight Championship, a property that blends competitive spirit with mass-market appeal,” said Ari Freedman, Vice President of Surge Brands. “With its unique mix of athleticism, humor, and global entertainment potential, PFC is perfectly positioned for licensing success across categories from collectibles to lifestyle products.”
