Miraculous Corp has announced the appointment of WildBrain CPLG, as its licensing partner in most regions outside of the Americas. The new representation significantly expands Miraculous Corp’s successful six-year relationship with WildBrain CPLG across Germany, Switzerland, and Austria (GSA).
The multi-year partnership, which commences October 1, 2025, marks a significant step in Miraculous Corp’s global expansion strategy as it celebrates the franchise’s milestone 10th anniversary in 2025. WildBrain CPLG will lead licensing efforts in multiple key markets across EMEA and Asia-Pacific, focusing on long-term brand development in key consumer products categories. Broadcast partner TF1 will continue as the agent for France, maintaining local expertise and continuity for the brand.
Roz Nowicki, Global Head of Consumer Products, Miraculous Corp, said:
“Miraculous is more than a global hit—it’s a cultural movement that has ignited the imagination of millions of fans worldwide. As we continue to accelerate our international expansion, it makes sense to consolidate our efforts. WildBrain CPLG has been an outstanding partner for six years across Germany, Switzerland and Austria, and they bring the strategic vision and operational excellence essential to grow the Miraculous franchise into new markets and categories with a strong emphasis on product innovation. They are the ideal collaborator to help us take this bold next step on our mission to inspire future heroes to change the world.”
WildBrain CPLG will oversee licensing for Miraculous Corp across a wide range of consumer product categories, including apparel and accessories, consumer electronics, homeware and domestics, food and beverage, footwear, health and beauty, novelty and gift items, paper products, promotions, school and art supplies, pet products, and sporting goods. In addition, WildBrain CPLG will handle local language publishing and toys and games.
With Miraculous: Tales of Ladybug & Cat Noir now in its sixth season and season seven in production, and with multiple new content formats and spin-off series on the horizon—including Miraculous Chibi (Q4 2025) and Miraculous Stellar Force™ (2027)—the Miraculous® universe continues to evolve with powerful themes of courage, identity, and empowerment. Through this expanded licensing partnership, Miraculous Corp aims to bring fans closer to the world of Ladybug & Cat Noir and its next-generation heroes through innovative consumer products.
“We’re incredibly excited to expand our successful partnership with Miraculous Corp at such a pivotal moment in this iconic franchise’s journey,” said Maarten Weck, EVP, Global Partnerships & Licensing, WildBrain. “The storytelling, characters, and global reach of Miraculous are unmatched, and over the past six years, we’ve seen firsthand the powerful resonance Miraculous has with fans. As we take on a broader role across EMEA and Asia-Pacific, with the 2026 launch of Miraculous – Tales of Ladybug and Cat Noir Season 7 and the 2027 launch of Miraculous® Stellar Force™, we look forward to delivering best-in-class licensing programs that reflect the heart and creativity of the Miraculous universe.”
