As Brand Licensing Europe (BLE) 2025 approaches, we sat down with Seminal Artist Group, the label and licensing agency for visual artists, based in Melbourne with offices in Los Angeles, London, New York, Chennai, and Tokyo.
Why is BLE to be an unmissable part of your yearly show calendar?
It’s an opportunity to showcase the culture-shaping art collaborations we are facilitating across different industries, transforming the way artists are represented and the way the public interacts with their art.
Why should retailers and manufacturers visit Seminal Artist Group stand at BLE?
Explore some of the newest talent we’ve signed, the franchises we’ve developed, and the projects we’ve recently brought to life.
Which property/brand/franchise will be your main focus at this year’s event?
We’d like to highlight some of the commercial deals we’ve completed, including the 30-piece collection in the July 2025 drop of Otis Quaicoe x Zara, among other apparel deals from the Irish retailer NEXT, in addition to highlighting our exclusively signed art properties, the estate of Marjorie Strider, an under-appreciated mid-century pop artist being rediscovered and experiencing a meteoric rise.
What do you hope to achieve by exhibiting at BLE?
Forging new potential art collaborations across new categories, including health and beauty, apparel, fashion, toys, and more….
Discover Seminal at stand #C160.
