Heading into Brand Licensing Europe in October, Minecraft has announced a dynamic new roster of collaborations and international licensing partners.
Building on the unprecedented success of A Minecraft Movie, which grossed more than $950 million worldwide, and the momentum of over 250 active licensees across the globe, the brand is expanding its reach with innovative partnerships that bring the Minecraft universe into homes and everyday life like never before.
This year’s collaborations showcase the breadth of Minecraft’s cultural impact, with adidas Originals launching a collection of footwear and apparel alongside exclusive in-game content; Swarovski debuting a dazzling range of collectible crystal figurines paired with digital rewards; and KontrolFreek delivering next-generation console accessories for players seeking peak performance. Fans across Europe are enjoying the rollout of Wall’s Minecraft-themed ice cream bars, while global fashion house OppoSuits has introduced pixel-perfect suits, sets, and onesies designed for crafters of all ages. Each collaboration underscores the brand’s ability to bridge gaming, lifestyle, and culture in ways that resonate with fans across generations.
Hanna Willis, Head of Consumer Products for Minecraft, said:
“We’re seeing incredible opportunities to connect with a multi-generational audience around the world through collaborations that make Minecraft part of everyday life. Whether it’s sneakers, ice cream, or collectibles, our partners are helping us build experiences that fans can enjoy both in and out of the game.”
In addition to these collaborations, Minecraft is significantly expanding its international licensing footprint. Recent launches include Condor in Brazil with a new line of hair and oral care products, Nibblish in Australia and New Zealand with a healthy fruit snack range, Freiberger in Europe with frozen pizzas hitting shelves this fall, and Dairy 4 Fun with dairy and plant-based puddings and milk snacks across multiple European markets. These diverse partnerships demonstrate Minecraft’s strategy of embedding the brand into daily rituals, creating touchpoints that extend far beyond the screen.
“I’m looking forward to Brand Licensing Europe and connecting with partners, potential collaborators, and retailers. With momentum from A Minecraft Movie, it’s a great time to explore new ways to deliver authentic, globally resonant products. We’re committed to creating experiences that inspire and engage fans everywhere.” said Shabnam Elmi, Director of International Licensing for Minecraft.
With new entertainment ventures, immersive attractions, and an upcoming animated Netflix series on the horizon, Minecraft’s licensing program shows no sign of slowing and continues to expand its cultural footprint and create lasting connections with fans worldwide, paving the way for continued growth and innovation into 2026 and beyond.
