Ahead of Brand Licensing Europe (BLE) 2025, we spoke with Stephen LoCoco, President of Lococo, to hear about the agency’s plans for the show and his views on the challenges and opportunities facing the industry.
Why is BLE to be an unmissable part of your yearly show/networking calendar?
BLE is an essential trade fair for us to connect with existing and prospective licensees, especially throughout Europe.
Why should retailers and manufacturers visit your stand at BLE?
Our company offers a unique, creative value-added service that helps companies differentiate themselves in the marketplace.
Which property/brand/franchise will be your main focus at this year’s event?
At this year’s BLE, our in-house P.D. MORENO brand will take center stage, alongside artwork created for licensees of some of the world’s most recognized brands, including the NFL, NBA, Coca-Cola, Premier League, Bundesliga, Serie A, and more. This combination highlights both our own creative capabilities and the breadth of our collaborations.
Are you launching new brands, products, and announcing any news at BLE?
Yes, we are excited to launch several new collections at BLE. One highlight is our recent collaboration with Dino Bikes of Italy, which features our SPORT PUPPIES and PLAY CATS collections. The show offers the perfect platform to introduce these new offerings to the market and share our latest updates with attendees.
What do you hope to achieve by exhibiting at BLE?
At BLE, we plan to meet the needs of our current clients and cultivate new relationships with prospective clients. Our brands, coupled with our unique creativity, provide our clients with artwork that stands out in the marketplace.
You can find LoCoco at Stand D205, BLE 2025.
