Global Merchandising Services has announced its first wave of new licensing partners for Skibidi Toilet, the record-breaking YouTube and gaming phenomenon under Invisible Narratives, the first-of-its-kind tra-digital studio. Their inaugural licensing slate spans apparel, accessories, stationery, sleepwear, collectibles, home goods and more, set to roll out in 2026.
The franchise’s consumer products debut came in October 2024 with Invisible Narratives’ Master Toy Partner Bonkers Toys, whose line expanded in 2025 to include die-cast vehicles, action figures, plush, blasters, and remote-control toys, with additional product planned for 2026. Scholastic, the studio’s Publishing Partner, followed in August 2025 with the debut of the publishing program, launching the first of three eBooks and setting up a slate that also includes a survival guide and a coloring book later in the year. The program continues into 2026 with a young adult novel, a graphic novel, and a novelty sticker book.
The first roster of licensees includes Isaac Morris (master apparel), Concept One (accessories), Centric Brands (sleepwear), Handcraft (underwear), Franco (bedding), and NECA/Rubies (Halloween costumes) across North America. Also joining the North American program are Go Retail for calendars (also covering the UK, Australia, and New Zealand), Advance Graphics for standees, Surreal (novelties), and Trends International for posters. In the collectibles space, Funko will release a line of stylized Pop! figures.
Internationally, apparel partners Aykroyds, Fashion UK, and Van der Erve will handle UK and EMEA and Stor (drinkware) will serve the broader EMEA region.
Adam Goodman, CEO of Invisible Narratives, said:
“From the beginning, our goal has been to grow Skibidi Toilet far beyond the screen. This expansion perfectly reflects the ethos of Invisible Narratives, transforming digital creations into lasting global franchises. Our partnership with Global Merchandising is a key part of our journey, helping us make Skibidi a true pop culture disruptor and a testament to the staying power of bold, original IP.”
“Skibidi Toilet is a global, multi-platform franchise with one of the most highly engaged fan communities we’ve ever seen,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services. “The brand’s explosive digital-first presence, combined with Invisible Narratives’ unmatched franchise development strategy, creates an incredible opportunity for licensing. We’re thrilled to welcome this first group of new top-tiered partners to bring Skibidi to fans around the world.”
