Licensing Magazine is proud to announce its participation at Brand Licensing Europe (BLE) 2025, where it will host an exclusive panel discussion titled Brand Development Through Storytelling. The session will take place on October 7, from 10:00 to 10:30 AM, at the Networking Hub.
Storytelling has become an indispensable tool for brand growth, shaping how intellectual properties connect with audiences across media touchpoints. From audiovisual productions and gaming to books and immersive experiences, compelling narratives play a vital role in building awareness, fostering loyalty, and expanding the life of a brand.
The 30-minute session will bring together key industry leaders to share their perspectives on how storytelling strategies are evolving, and how brands can harness them to thrive in today’s competitive landscape. Panelists include:
- Roleff Kråkström, Managing Director, Moomin Characters Ltd, and CEO and Founding Partner, Rights & Brands
- Elinor Schops, VP, Gaming Experience, Miraculous Corp
- Tadeja Irmancnik, Head of Global Brand Partnerships,OUTFIT7
The panel will be moderated by Cristina Angelucci, Publisher of Licensing Magazine, reflecting its ongoing commitment to supporting the creative industries and offering insights at the crossroads of animation, licensing, and transmedia development. Meet Licensing Magazine at Stand #E135.
For more information on BLE 2025 and the full program, visit this link.
If you want to register at BLE 2025, check the link.
