Nex, maker of Nex Playground, the active play system that gets families moving together, has announced a partnership with BBC Studios to develop a new interactive motion-powered game experience inspired by Bluey.
Bluey is a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad, and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
The new partnership will bring Bluey to life on Nex Playground in October through a motion-powered game that invites players to jump, dance, and laugh alongside the Heeler family. Built for kids ages 4+ and designed to be enjoyed with siblings, parents, and grandparents alike, the Bluey experience will channel the show’s signature blend of creativity, humor, and joyful family connection.
David Lee, co-founder and CEO of Nex, said:
“Through Nex Playground, we’re bringing the beloved world of Bluey off the screen and into the living room, transforming favorite moments from the show into active, shared experience. From jumping and dancing to bouncing and playing a game of squash, families can immerse themselves in cooperative and competitive mini-games inspired by iconic episodes like ‘Musical Statues,’ ‘Keepy Uppy,’ and ‘Asparagus’–all designed to spark movement, imagination, and togetherness.”
“We believe that play and by extension, gaming, has the power to bring families closer together, so partnering with Nex was a natural fit,” said Marina Mello, Global Director of Gaming & Interactive at BBC Studios. “Nex’s unique technology allows fans of all ages to quite literally ‘jump’ into the fun together. The mini-games are not only inspired by fan-favourite episodes, they are purpose-built for shared play and unforgettable moments.”
The upcoming Bluey game will feature several mini-games inspired by fan-favorite episodes, encouraging players to activate dance mode, play Keepy Uppy, and have fun with the magic asparagus, inspired by scenes from the show in a physical and interactive way. The game will debut in October exclusively on Nex Playground with a Play Pass – the subscription that unlocks the full Nex Playground experience–with full details and an official title to be shared closer to launch.
