In this exclusive video interview, we sit down with Hanna Willis, Director of Minecraft Consumer Products at Microsoft, to explore the brand’s latest cross-category activations, many of which have been supercharged by the success of the Minecraft movie.
Few brands have the cultural reach and staying power of Minecraft. As the franchise expands beyond the screen and into the daily lives of its fans, licensing has become a key part of that journey. From unexpected beauty collaborations to imaginative coloring books and more, Willis offers a behind-the-scenes look at how Minecraft continues to connect with audiences of all ages in fresh, engaging ways.
