Licensing Magazine interviewed Bethany Eppner, VP of Global Business Marketing at Fandom – the leading global platform connecting brands to passionate communities through data-driven insights and authentic engagement.
What is Fandom and who is your target community?
Fandom is all about celebrating what people love. As the world’s largest platform for gaming and entertainment, we’ve created a destination where can explore, connect, and dive deeper into their favorite games, movies, and TV shows. We have more than 50 million pages of content, spanning different IPs and genres, from the biggest blockbusters to the most niche cult classics.
Fandom serves all kinds of fans, from people seeking a quick answer about a movie ending to invested fans creating detailed Wiki pages and debating fan theories. Both these targets are equally welcome and find value in our communities and content. Moreover, unlike many online spaces, we’re devoted to “joy scrolling”, with 81% of users reporting feeling positive when exploring our content. Here, fans dive into positive, immersive content to explore the fictional worlds they love and unite around their favorite stories, characters, and universes.
What kind of insights and analytics does Fandom collect?
Fandom is powered by first-party data and our proprietary intelligence platform powered by FanDNA Helix, that gives us real-time insights into fan behavior across gaming and entertainment. It doesn’t just tell us what people are engaging with but why.
Helix analyzes trillions of signals to uncover trends, sentiment, and fandom intensity, helping us map out interest-based connections that traditional demographics often miss. That means we can predict breakout moments before they happen and help brands show up with the right message, in the right community, at the right time. Our platform also uncovers unexpected overlaps, like fans of an animated series primed for a fantasy RPG release. These insights don’t just inform marketing; they enable cultural relevance for brands.
Could you delve some more into your reach and upcoming plans?
With almost 350 million monthly users and over 250,000 fan communities, Fandom is the #1 global platform for gaming and entertainment and the top entertainment destination for Gen Z.
Our goal is to connect fans with the stories they love and help brands become a meaningful part of that journey. We turn passion for IPs into impact, helping brands connect authentically with fans through insights, content, and immersive experiences that drive real results. It’s not just about keeping up with pop culture, it is about becoming part of it.
