Nelly Jelly, one of Lithuania’s most beloved children’s characters, is preparing to take her first steps onto global screens. In collaboration with British animation studio 3Megos, the team is developing a CGI-animated series based on the best-selling book franchise.
The pilot episode is currently in production and is expected to premiere at the Annecy Festival in June 2025, where the team plans to meet with broadcasters and distributors. The goal is to deliver at least half the season for broadcast by 2026.
Building on a strong legacy in publishing, Nelly Jelly is evolving into a 360-degree brand universe tailored to modern families. Developed with an Emmy-awarded creative team, the series features well-developed characters and a relatable storytelling structure. Voice recordings for the pilot are already completed, with actors from the UK and US bringing the world of Nelly Jelly to life.
Martin Lowde, CEO of 3Megos, said:
“We’re excited to be producing the pilot. Our team has done a fabulous job adapting the original concept for today’s global audience. It’s funny, relatable, and full of heart—something kids everywhere can connect with.”
According to Martin Lowde, each episode taps into real-life challenges faced by both kids and parents. That’s why the series is built around three core themes: comedy, friendship, and problem- solving. Every character is crafted to support and embody these ideas.
“The main character, Nelly Jelly, is a natural problem solver,” he said. “She faces realistic challenges and relies on creativity to work through them. She’s a strong, kind, and independent thinker–relatable for children, and inspiring for parents. In the end, she always finds a way to make things right.”
The Nelly Jelly series is designed to resonate with today’s families, reflecting everyday situations and offering a positive, solutions-focused approach to common childhood challenges.
Lowde, elaborated:
“Our storytelling approach is simple: we present a relatable problem–one that any preschooler might face–and follow the characters as they try to solve it in fun and unexpected ways. This lets us explore multiple solutions before our hero, Nelly Jelly, figures it out herself. She’s always the driver of her own story.”
Adding chaos, charm, and comic relief, Nelly Jelly’s inseparable sidekicks–two monsters named Jim and Jam–act as a classic slapstick duo.
Lowde said:
“They often try to help–but don’t always get it right, bringing laughs with their antics.”
The show also features her modern, relatable Mom and Dad, who are actively involved in her world. They strike a balance between fun and structure–mirroring how millennial and Gen Z parents are raising kids today: building confidence, guiding decision-making, and letting children take responsibility for their choices.
Other key characters include The Dog – drawn from the author Lina Žutautė’s real- life PUMI dogs – and Matteo, a diverse friend whose presence reflects the team’s natural approach to inclusion.
Nelly Jelly’s development is shaped by how kids and families engage with content today. The Nelly Jelly series is designed to resonate with today’s families, reflecting everyday situations and offering a positive, solutions-focused approach to common childhood challenges. This blend of humor, adventure, and emotional relatability makes Nelly Jelly ideal for co-viewing–a growing trend where parents and children enjoy content together.
As highlighted by Simona Krasauskienė, CEO of Nelly Jelly,
“Co-viewing is on the rise. New data shows that 75% of parents prefer to watch shows with their kids to better understand their world and values.”
Research shows co-viewing also boosts empathy, critical thinking, and emotional development. “But shared time isn’t limited to screens,” added Krasauskienė.
“We see families spending time together reading, playing, and enjoying real-life experiences. Locally, Nelly Jelly has grown far beyond books, with theater shows, musicals, light parks, and even a family-oriented SPA room. These offline experiences reinforce the brand’s value: quality time and connection.”
The changing family habits, and content trends of Gen Alpha and Beta children, have raised expectations across the board.
This shift continues to guide the brand’s development:
“For years, we’ve been building a 360-degree IP that spans both onscreen and offscreen. We’re preparing a thoughtful launch strategy across platforms like YouTube and Roblox, along with a loyalty campaign. Our licensing program is also designed to scale from our native market to international audiences.”
Moving toward production and seeking broadcaster partners, the full CGI series will include 26 episodes, each 7 minutes long, with a planned release in Autumn 2026.
