Las Vegas Licensing Expo 2025 highlighted an outstanding set of IPs, brands, and companies offering key business opportunities and new visions, shaping the future of the industry. Among them, Prime Party emerged – creating memorable experiences through licensed IP and celebrations.
Since its inception in 2018, Prime Party has emerged as a transformative force in the party industry, drawing from decades of experience in redefining adult celebrations. Founded by Shane and Cara Smith, this innovative company specializes in licensed properties, curating vibrant gatherings and immersive experiences that resonate deeply with fans of all ages.
Shane, leveraging an impressive 25-year experience in the party category, laid the foundation for Prime Party’s mission: to breathe life into themed celebrations by creating fan-centric events that capture the essence of beloved cultural icons. Together with Cara, they envisioned a brand that could craft unforgettable experiences reminiscent of the charming lanai soirées from the iconic show The Golden Girls.
Shane reflects:
“From cherished films to nostalgic eras, we meticulously select themes that strike a chord with fans yearning for a connection to their inner child.”
Renowned for his exceptional creativity and a keen eye for aesthetics, he has curated products that resonate profoundly with their audience. Cara plays a pivotal role as a master stylist during photoshoots, ensuring that each scene vividly embodies the spirit of Prime Party’s licensed offerings. Her dedication and meticulous attention to detail breathe life into their vision, showcasing their products in captivating ways that engage consumers.
Shane shares:
“Running a business alongside my spouse has been an incredible journey filled with shared successes and unwavering support. Navigating the highs and lows together has strengthened our bond and added an extra layer of fulfillment to our entrepreneurial adventure.”
The inspiration behind Prime Party’s extraordinary gatherings can be traced back to Mary Grey, Cara’s mother and the wife of the company’s CFO, Paul Grey. Mary possessed a unique gift for creating celebrations that overflowed with love and care, and her influence has been a guiding force for this family-run business. Elements of her unforgettable parties, such as playful pin-the-tail games and beautifully crafted themed tableware, have been woven into the fabric of Prime Party’s offerings, fostering inclusive party experiences that encourage joy and companionship among families.
At the heart of Prime Party’s product development is an understanding of the licensed properties and how they can be seamlessly integrated into celebrations. For instance, their Ghost-Trap Favor Boxes perfectly complement the Ghostbusters theme, while custom-designed cardboard containment units add an authentic touch. Each Monster Jam plate depicts a different monster truck, recreating the thrill of the arena experience. Every product is designed to transform ordinary celebrations into extraordinary events, evoking excitement and nostalgia for treasured themes.
Prime Party’s success is further amplified by the visionary leadership of CFO Paul Grey and a network of dedicated investment partners, including Tom and Julie Fallenstien and Traction Capital. Their strategic insights and financial expertise have shaped the company’s trajectory, ensuring sound financial health and sustainable growth. With this support, Prime Party continues to expand its offerings and enhance customer experiences, setting new standards in themed celebrations.
