Bravado has welcomed Snoop Dogg and Death Row Records to its roster in late 2024, bringing two of hip-hop’s most iconic artists and brands to the leading artist merchandise and lifestyle company.
Following the launch of the Snoop x Dre x Union LA collaboration celebrating Snoop’s Missionary album late last year, Bravado is building on Snoop’s momentum with a full pipeline of retail and licensing programs aimed at engaging fans worldwide through Bravado’s extensive global resources and partners in 40+ markets.
For the 30th anniversary of The Doggfather in 2026, Bravado is working closely with Snoop and the Death Row team to mark this milestone through curated collaborations across a range of products. As always, Bravado is mindful to balance the authenticity of a well-established artist like Snoop and a brand like Death Row with the vision of their brand partners. With the legacy of Death Row and the cultural reach of Snoop Dogg, Bravado is poised to expand the footprint of both brands further across fashion, lifestyle, collectibles, and more.
