GLOBAL Merchandising Services is renowned for its innovative, high-quality merchandise solutions. Specializing in music, celebrity, and lifestyle brands, GLOBAL works for driving brand growth and extending merchandise reach worldwide.
GLOBAL Merchandising Services ensures brand amplification through multiple retail and licensing channels. Leveraging its expertise and worldwide network, the agency has built a strong reputation and a broad portfolio. Heading into Licensing Expo 2025, GLOBAL will showcase a diverse range of powerhouse brands and artists, Booth A170.
Iron Maiden turns 50!
Iron Maiden is marking its 50th anniversary, with GLOBAL representing the band’s global licensing anniversary celebrations – including the much-anticipated Run For Your Lives wìWorld Tour in 2025-2026 and the related exclusive merchandise.
Licensing partners include Funko, McFarlane Toys, Zippo, Behaviour Interactive, Z2 Comics, Rubber Road, NECA, and more. Additionally, the band is venturing into a series of exciting partnerships, including a collaboration with Massive Warfare on a mobile game, while Iron Maiden: Infinite Dreams – The Official Visual History, published by Thames & Hudson, is debuting in fall 2025. A successful collaboration with Van Zeller Wine Collection led to over 400,000 bottles of Iron Maiden’s Darkest Red wine sold across EMEA.
Ozzy Osbourne Licensing Venture
As the licensing agent for rock icon Ozzy Osbourne, GLOBAL is launching a major campaign around his highly anticipated farewell concert, Back to the Beginning (July 5, 2025, Birmingham, UK). This historic event marks the reunion of Black Sabbath’s original lineup, joined by iconic bands like Metallica, Slayer, Guns N’ Roses, Pantera, Gojira, Alice In Chains, and more. New exclusive merchandise will be available at major retailers such as Hot Topic, Spencer’s, and Old Navy in North America, and Primark, EMP, Asda, Boohoo, Only & Sons, and ASOS/Topman for Europe.
GLOBAL’s strategic collaborations promise to deliver a unique line of high-quality licensed merchandise, celebrating Ozzy’s legacy while introducing his brand to new audiences worldwide.
Over 40 worldwide licensing partners have been secured, including Lugz for co-branded boots and sneakers, The Great Frog for jewelry, Zippo for windproof lighters, Pluginz for accessories, Funko for POP! figures, McFarlane Toys for collectibles, Fantoons for books, Perris for socks, travel pillows, and luggage tags. Worldwide key partners are Displate for metal posters and Other UK for apparel, while Razamataz.com Limited is focused on gifting and accessories and Rubber Road introduced the Tubbz Cosplay Duck.
North American partners include Castline with diecast figures, vehicles, and accessories, as well as Philcos. Chaser, Magnolia Pearl and Goodie Two Sleeves are handling fashion apparel, while Desert Cactus offers a wide accessory collection. Low Frequency (Denmark, Norway, Sweden) and Kids-Fanshop (Austria, Germany, Switzerland) are covering Europe with region-specific apparel options.
The Backstreet Boys: Nostalgia driving Licensing Success
The beloved boy band Backstreet Boys continues to thrive in the licensing sector.
As the band embarks on a highly anticipated residency at the Sphere in Las Vegas this year, the agency is positioning the brand to take advantage of the global nostalgia for 90s pop culture with new licensing partners and a wave of fresh collaborations and merchandise offerings.
Fender’s 80th Anniversary
One of the latest acquisitions in GLOBAL’s portfolio, the iconic Fender guitar brand is gearing up to celebrate its 80th anniversary in 2026, with an extensive licensing program spanning multiple categories. One of the world’s leading musical instrument brands, today Fender brands include Squier, Gretsch, Jackson, Charvel and EVH, among others.
Expanding on successful Fender partnerships – as Saint Laurent, Supreme, LEGO, Wrangler, Zara – GLOBAL will be developing meaningful programs across Kids & Educational, Home & Tech, Fashion, Collabs, Experiential, and more.
Skibidi Toilet’s Broadening Global Reach
Started as a cultural phenomenon, the YouTube series Skibidi Toilet is now a multi-platform franchise and Hollywood’s first digital blockbuster – thanks to the Tra-Digital Studio Invisible Narratives’ work.
With Michael Bay leading the creative vision, the series continues to scale its global footprint. Its flagship YouTube channel and the Skibidi Creator Alliance network now reach over 110 million subscribers, with more than 35 billion views worldwide – a unique blend of user-generated content and cutting-edge entertainment, positioning Skibidi as the go-to brand for Gen Alpha.
As one of the master licensees for Skibidi Toilet, GLOBAL is committed to expanding the brand’s presence into apparel, accessories, footwear, loungewear, home furnishings, arts & crafts, and more, positioning Skibidi for rapid growth across eCommerce, Amazon, worldwide retail, and licensed products.
With a focus on creative product development and strategic partnerships, GLOBAL Merchandising Services is leading the charge into new and exciting licensing opportunities, while turning iconic brands into global licensing juggernauts.
Read the article on our new Summer Issuu, pages 70 – 71.
