Garena Free Fire is set to return to Licensing Expo from May 20 to 22 at the Mandalay Bay Convention Center in Las Vegas. Building on its previous showcases, the world’s most downloaded mobile game will once again take the spotlight to present physical samples from its diverse IP-licensed collaborations, including consumer products and esports sponsorships.
Brands can also explore partnership opportunities tied to Free Fire’s upcoming anime series, co-produced with KADOKAWA CORPORATION, as well as the battle royale title’s expanding universe of narrative content and location-based entertainment experiences.
Free Fire IP Licensing Collaborations
Over the years, Free Fire has teamed up with leading brands across categories such as fast-moving consumer goods, apparel and accessories, consumer electronics, cosmetics, and stationery. These strategic collaborations have expanded Free Fire’s reach and brought fans a wide array of limited-edition products.
Recent collaborations include: Personal Care brands such as Gillette and Garnier, Apparel brands such as PUMA, Cosmetic brands such as Maybelline New York, Electronics brands such as Samsung, Food & Beverage brands such as Burger King, Pringles, Trident, and Snickers, as well as Toys & Collectible brands such as RUZ and Panini.
At Licensing Expo, Free Fire (booth K214) seeks to connect with leading global brands, entertainment companies, and potential partners, to expand its presence beyond the gaming sphere. For more information on Free Fire’s full range of IP licensed products or to schedule a meeting with the Free Fire team during the event, please contact: ff_licensing@garena.com
