Dr. Seuss Enterprises continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss.
For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects that keep its legacy brands fresh and relevant to audiences.
At the 2025 Licensing Expo, Dr. Seuss Enterprises will have a presence on the showfloor, highlighting a slate of new initiatives that aim to ignite growth across their longstanding properties, through the rollout of new consumer product lines, breakthrough initiatives, entertainment projects, and more.
Here’s a brief rundown of what Dr. Seuss Enterprises will be showcasing at this year’s Licensing Expo (Booth D196):
Brand Momentum
Dr. Seuss Enterprises is building out campaigns around some of the most popular characters and titles throughout 2025 including:
- The Cat in the Hat – Dr. Seuss Enterprises has major plans to expand the Cat in the Hat’s presence within the global cultural zeitgeist, as they look to major milestone moments in 2026 and 2027. 2026 will see the debut of the upcoming animated feature film with Warner Animation, bringing Cat and to the big screen. The team is growing out their CPG roster with the goal of creating products that appeal both to young children and young adults. The company is also focused on elevating everyone’s favorite mischievous twins, Thing One and Thing Two, with a full-fledged licensing program that is meant to bring in fans of all ages as well. 2027 also marks The Cat in the Hat’s 70th anniversary and the team at Dr. Seuss Enterprises is building out a robust anniversary program with multiple touchpoints.
- Grinch- Everyone’s favorite loveable, curmudgeonly character the Grinch continues to delight fans and dominate the cultural conversation every holiday season. As Dr. Seuss Enterprises gears up for the brand’s 70th anniversary in 2027, they are staying laser focused on developing impactful retail and entertainment programs featuring characters from the popular book How the Grinch Stole Christmas!
Expansion of Overall Merchandising Program
Across the full portfolio of literary properties, Dr. Seuss Enterprises plans to grow licensing programs around the following categories:
- Toys and Hardlines
- Food and Beverage
- Accessories
- Health and Beauty Care / Health and Beauty Aids
- Infant and Baby
- Travel
- Sustainability
- Digital and Gaming
Throughout 2025, Dr. Seuss Enterprises has some exciting deals and partnership plans queued up with major partners to be announced soon.
