This spring, Cloudco Entertainment, owner of the beloved Care Bears brand, has announced a multi-category product launch with SMYK.
The launch introduces 14 exclusive apparel styles from SMYK, Barbie™ x Care Bears and Polly Pocket™ x Care Bears collaborations and a collectible Simba plush range–making SMYK the first retail partner to debut the new plush collection in Poland. The full range is available in over 250 SMYK stores across Poland, online at smyk.com, and in SMYK’s growing network of standalone stores in Romania and Ukraine–bringing a wave of color and kindness to families across the region.
Supported by its local licensing agent, DeAPlaneta Kids & Family, the collections are brought to life through vibrant in-store activations, a robust digital presence, and a wide range of designs crafted for every kind of caring.
Bethan Garton, Senior Retail Development Manager, UK and EMEA at Cloudco Entertainment, said:
“SMYK is an institution in Polish family life, and we’re honored to partner with them as we expand Care Bears presence in the region. We’ve prioritized creating a diverse and joyful collection to ensure there’s a little magic for every Care Bears fan–young or young-at-heart.”
Key highlights include:
- Apparel for girls aged 0–3 and 9–14, featuring cheerful prints, bold colors, and beloved characters like Cheer Bear and Funshine Bear.
- Simba collectible plush in multiple sizes, crafted for cuddling and collecting, spotlighting fan favorites such as Togetherness Bear and Grumpy Bear.
- Barbie x Care Bears and Polly Pocket x Care Bears collaborations, blending iconic brands for fresh, unexpected offerings.
Aleksandra Gawryszewska, Head of Sales at DeAPlaneta Kids & Family, added:
“We are thrilled to support Care Bears’ growth in Poland. This launch with SMYK marks an exciting milestone in our strategy to give Polish families access to globally loved characters in ways that feel both fresh and familiar.”
To learn more and explore the available collections, visit smyk.com and follow @carebears for updates.
