My 1st Years and Penguin Ventures have announced the launch of a new enchanting collection with the beloved British heritage literary brand, Flower Fairies by Cicely Mary Barker.
Inspired by Cicely Mary Barker’s iconic illustrations, the collection captures the whimsical nature of the Flower Fairies in every piece. From clothing to treasured keepsakes, each item features delicate, nostalgic illustrations from the original Flower Fairies books.
David Sprei, Commercial Director at Penguin Ventures, says,
“We’re delighted to be working with the My 1st Years team on this beautiful collection. The team have really brought Barker’s stunning illustrations to life creating multi-generational appeal for parents, children and gift givers. We’re working on an exciting and charming content strategy to support this wonderful launch and can’t wait to share it.”
Elicia Hicks, Buyer at My 1st Years, adds,
”At My 1st Years, we’re always looking for ways to bring a little extra magic to childhood, so the Flower Fairies felt like a natural fit. The timeless charm and delicate beauty of Cicely Mary Barker’s illustrations work beautifully with our signature personalisation, adding an extra-special touch to every piece. We’re so excited to share this enchanting collection and bring these beloved fairies to life in a new and meaningful way.”
Bath robes, memory boxes, blankets, clothing and backpacks can be shopped online at My 1st Years. The collection is developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. (publisher and brand owner of the FLOWER FAIRIESTM and today an imprint of Penguin Random House Children’s).
