As the global licensing industry gears up for one of its most anticipated events, the Las Vegas Licensing Expo 2025 (May 20-22), all eyes are on the rising influence of Asian companies. From anime giants and tech innovators to fashion powerhouses and consumer goods leaders, brands from across Asia are set to make a significant impact on this year’s show floor.
Key Asian players are expected to attend, showcasing their latest IPs, brand collaborations, and licensing strategies. With growing demand for Asian content and products in Western markets, Asian companies are expected to take a prominent role, bringing with them a diverse array of intellectual properties (IP), lifestyle brands, and pop culture phenomena that are increasingly capturing international attention.
Let’s take a look at our wide selection of Asian Companies that will be attending the Las Vegas Licensing Expo 2025.
South Korea
Companies from South Korea continue to leverage the global appeal of K-dramas, K-pop idols, and character-driven merchandising.
CJ ENM ENTERTAINMENT DIV is one of the leading global entertainment companies, focused on the creation of original IPs speaking across generations. Producing global content and running a licensing business for decades, the company is now set to expand their IPs globally with new partners. You can find them at Booth S202.
LINE FRIENDS is a global character brand that originally started from sticker characters for the leading mobile messenger app LINE. Recently, the company has been accelerating its strategy to expand its IP businesses by diversifying its portfolio, targeting all ages, and advancing its digital and retail business. They’re located at Booth J122.
Takeone Company produces and distributes various media content and seeks to enter the global market by licensing their IP of mobile games, webtoons, TV Series, and characters. TakeOne is currently developing a cinematic game genre that combines storytelling elements of video content with the profitability of games and aspires to be Asia’s leading cinematic game company. You’ll find them at Booth S202.
HwaHwa Studio is an innovative creative studio that serves as a captivating gateway to Korean (East Asian) culture, employing a distinctively chic approachto storytelling through a captivating array of animations, books, and merchandise. HwaHwa’s IPs encompass immersive board games and an esteemed series delving into the captivating realm of the Encyclopedia of Korean Monsters.
Drawing inspiration from Korean mythologies, ancient scripts, and historical records, HwaHwa meticulously crafted an enchanting fantasy realm known as MeoShín’Ké, inhabited by a diverse array of unique creatures. HwaHwa series The Legends of MeoShín’Ké is currently on air in South Korea, and the company passionately embraces its role as a cultural bridge, forging connections between the East and the West. Their booth is Booth S202.
Toytron Korea is a leading Korean Media Mix company with 25+ years of experience in building original IPs through toys, animation, and digital content. Its award-winning brands, Doremi Dalimi and Harp & Friends, have aired on KBS and EBS and expanded to global platforms. With USD 47M+ in toy sales and 90+ SKUs, TOYTRON actively seeks global licensing and distribution partners. Look for them at Booth S202.
LOTTE Homeshopping is Korea’s leading home shopping company, providing superior products and services. Their IP Business Bellygom, created from an internal venture program targeting millennials and Generation Z employees, is a character aimed at bringing laughter into everyday life, providing joy and comfort to people. Currently, Bellygom offers various video contents on social media platforms and is also covering new business areas, such as public exhibitions, merchandise, and NFTs. The company pursues global expansion through a global content platform, developing Bellygom as an independent brand. They’re set up at at Booth S202.
ACOMMZ is an entertainment and licensing company based in South Korea, seeking innovative ideas. Following the amazing success of their animation PUCCA, the brand will showcase Polar Rescue Team, Dow-Dow, and Maca & Roni, as well as webtoon animations for global boom. You can visit them at Booth S202 – R202.
China
From China, companies like Cutebee are exploring broader global licensing strategies, supported by the growing international appeal of Chinese animation and mobile gaming properties. Cutebee is a professional DIY wooden toys design, manufacturing trading company. By deeply exploring and reimagining diverse cultures worldwide, the company transforms cultural heritage into tangible art through handcrafted assembly models. Their signature themed bookends, showcasing Chinese aesthetics, magic, detective stories, retro charm, and sci-fi futurism, have captivated audiences in European, North American, and Southeast Asian. They’ll be at at Booth E220.
INCUBASE Studio curates IP-themed Touring Experiences that celebrate and connect fandoms around the globe. In collaboration with iconic anime characters and movie studios, the company brings captivating stories and characters to life with engaging installations and interactive devices, delivering a rich and vital anime culture and entertainment experience. They’re stationed at Booth A220.
Medialink Group Limited is a leading IP management company headquartered in Hong Kong, with business in China, Japan and Southeast Asia, actively promoting cultural exchanges through its IPs and high-quality entertainment. The company mainly focuses on content distribution and brand licensing, and is also involved in content production, distribution arrangements and animation product development. Drop by Booth B204 to find them.
Semk Products Limited is the creator of the iconic B.Duck Semk, a signature character by Mr. Hui, born in 2005 to venture into the retail business, featuring consumer merchandise. To maximise the use and coverage of B.Duck IPs, in 2011 the company began to develop its own character licensing business, licensing B.Duck character to licensees for use in consumer merchandise and promotional items in Hong Kong. Over the years, B-Duck expanded its business into PRC and other countries. They’re exhibiting at Booth D178
Smart Zone Ltd. is a Hong Kong-based manufacturer and marketer of a large line of toy vehicles, including its well established MIGHTY WHEELS® brand of toy construction vehicles. In addition, Smart Zone owns all of the IP for the related animated series Mighty Man. At the Las Vegas Licensing Expo 2025, Smart Zone is exploring new licensing opportunities with brands matching its marketing and promotional efforts. You can find them at Booth R247.
Japan
Leading Japanese companies such as Toei Animation, Sanrio, Kodansha, Konami and Bandai Namco are expected to return with their iconic characters and new licensing initiatives.
Additionally, Aniplex is joining them to showcase its extensive range of businesses worldwide, primarily focusing on Japanese animation and anime-related IPs, alongside conducting videogame planning and development, releasing video package products, producing and distributing theatrical films, television program licensing, merchandise licensing, production and sales, handling e-commerce shop ANIPLEX+ operation, and producing live event and stage performance. They’re located at Booth F196.
Minto is a startup that updates the entertainment business, such as anime and manga, leveraging new technologies, with a deep understanding of social changes. With bases in four countries around the world, the company is engaged in content, advertising, cross-border IP production, Webtoon, and Web3/metaverse businesses. You’ll find them at Booth G236.
ShoPro is a subsidiary of Japan’s largest publishing houses, Shogakukan Inc. Shueisha Inc. and Hakusensha Inc,. The company produces and licenses high quality Japanese anime, as well as managing consumer products rights for hit properties like Detective Conan, Doraemon, Inuyasha and more. Their booth is Booth E81.
SKY Perfect JSAT was the first company in Japan to launch a commercial communication satellite and has been at the forefront of space businesses for over 30 years. Today, the company is Asia’s largest satellite operator, and Japan’s only provider of both Multi-channel Pay TV broadcasting and satellite communications services. SKY Perfect JSAT delivers a broad range of entertainment through SKY PerfecTV! – a 2 million subscribers Japanese platform – and its satellite communications services, which cover Asia, Indian Ocean, Middle East, Pacific Ocean and North America. They’re set up at Booth G228.
SNK is a renowned Japanese gaming company celebrated for its iconic titles like The King of Fighters, Samurai Shodown, and Metal Slug. With a rich history of innovation and entertainment, SNK continues to deliver high-quality experiences to fans worldwide through game development, licensing, and collaboration. You can visit them at Booth A193.
Taiwan
Taiwanese company Peiyork Emblem is one of the leading manufacturers in the field of embroidery products. Peiyork distinguishes itself as a reliable supplier by providing quality products and superior customer service. They’ll be at Booth G101.
A Hub for Cross-Cultural Licensing
The presence of Asian companies at the Licensing Expo reflects a larger trend: the globalization of branding. With content consumption transcending borders via streaming, social media, and e-commerce, licensing professionals are increasingly seeking IPs with proven fanbases and translatable appeal. Asian brands bring a unique combination of rich storytelling, strong fan engagement, and aesthetic innovation — all key ingredients for global licensing success.
The Las Vegas Licensing Expo 2025 will not only showcase the power of branding — it will also serve as a meeting point of cultures and markets. For Asian companies, it’s a platform to expand their global footprint. For Western partners and licensors, it’s an opportunity to tap into some of the most dynamic and fast-growing properties in the world.
