As the licensing industry gathers in Las Vegas for Licensing Expo 2025, Relatable is highlighting its expanding portfolio of high-impact licensed collaborations across games, plush, and wellness products.
This fall, the company will launch some exciting licensed products in the games, plush, and wellness categories:
Relatable is partnering with Kellanova for a multi-year deal across a handful of their most popular brands including Pop-Tarts in 2025 and Cheez Its in 2026. Kicking off this fall, the collaboration introduces a warm and whimsical twist on comfort with the launch of the Emotional Support Pal’s plush line featuring Emotional Support Pop-Tarts, alongside the Happy Helpers Pop-Tarts heating pads, and a Cozy Concepts Co. Pop-Tarts fleece blanket.
Introducing QU!CK QU!CK QU!CK, a fast-paced game collaboratively developed by premium podcast studio and network Wondery, new games company Dreambo, and Relatable, that brings out the laughs and is just as fun to watch as it is to play! Set to hit retail this summer, QU!CK QU!CK QU!CK is poised to become an instant game night classic. With a ticking timer keeping the energy high, there are no wrong answers, so anyone can unleash their inner funny. Born out of the desire to connect, entertain, and make each other laugh, Dreambo is a team made up of close friends including Emmy and Tony award winner Sean Hayes (Will & Grace, Good Night, Oscar), Carrie Aizley (Campus Ladies, Best in Show), Scott Icenogle (award-winning composer and music producer), Kevin Neustadt (financial services executive), and Robin Ruzan (writer and producer).
Relatable is also partnering with YouTube sensations Sam and Colby on Hunt A Killer: The Haunting at Wicker Ridge, a paranormal mystery game where players solve a chilling case using realistic clues and evidence, set to hit shelves this fall. These new launches build on a successful track record of licensed products, including the What Do You Meme? Trisha Paytas Expansion Pack, which sold out within two hours of release due to overwhelming demand and the viral What Do You Meme? SpongeBob Expansion Pack, bringing Bikini Bottom humor to the fan-favorite game; and a collaboration with the Squishmallows brand, resulting in the Squishmallows Take4 game and a line of branded Squishmallows Heating Pads that blends comfort with collectibility.
Relatable continues to expand its licensing partnerships and bring culturally relevant products to market, and will be announcing even more collaborations in 2025 and beyond.
For more details on Relatable’s full product lineup, visit www.relatable.com.
