Beanstalk has announced it has partnered with the leading global automotive company Volkswagen to strategically expand its presence in interactive games.
Under its exclusive global representation, Beanstalk will work with Volkswagen to position the VW brand in eGames, proactively creating further opportunities for consumers to experience the brand in the dynamic and evolving digital space.
Volkswagen is the automotive brand with heart: likeable, high-quality and trend-setting, with truly iconic vehicles from the T1 Bulli to the Beetle and the Golf to the all-electric ID. The brand has already made a strong impression in eGames – and by maintaining and expanding this presence, the programme can continue to surprise and delight a diverse fanbase, further establishing VW as a leading name within Interactive Entertainment.
Peter Jost, Managing Director Volkswagen Accessories, Lifestyle and Licensing, says:
“We are excited to embark on this collaboration with Beanstalk, a global leader in brand extension licensing. With their extensive international experience and expertise, we have the right partners to elevate our presence in the rapidly evolving world of eGames and the digital landscape. Beanstalk’s deep understanding of this dynamic environment will allow us to continue bringing the iconic Volkswagen brand to younger target groups and to new, innovative spaces. Together we will focus on early branding and creating memorable experiences for our fans worldwide.”
Allison Ames, President and CEO of Beanstalk, says:
“Building on years of experience in the interactive space, we’re thrilled to partner with Volkswagen at a time of rapid growth and innovation across the gaming landscape. From iconic AAA racing titles to user-generated environments like Roblox, we look forward to working with VW to secure meaningful and visible placements that reflect the brand’s global appeal and introduce the brand to a new generation of fans.”
