Miraculous™ – Tales of Ladybug and Cat Noir, produced by Miraculous Corp, a joint venture between Mediawan and ZAG, has thrived over the past decade thanks to its captivating storytelling and visually stunning animation.
Miraculous’ wide accessibility on major global platforms including Disney Channel, Disney+, Globo, TF1, and Netflix reaches millions of fans worldwide.
In the sixth and newest season, Ladybug, guardian of the Miraculous, has assembled a new team of holders ready to fight by her side against a formidable new foe. The characters have grown and evolved while the storyline continues to weave together themes of courage, self-belief, romance, and the delicate balance of secrets and deception among friends, ensuring Miraculous remains as engaging and emotionally rich as ever.
Former Netflix and CoComelon executive Andy Yeatman is the company’s CEO with a mission to supercharge the brand for the next decade, including a major content expansion that will include new specials and spin-off series introducing fresh characters, settings, and adventures.
He leads a newly installed management team that includes Mattel, Peanuts, and 20th Century Fox alumn Roz Nowicki who serves as Global Head of Consumer Products with oversight of a team of regionally based consumer products executives as well as gaming (led by Elinor Schops) and live events (led by Eva Rodriguez).
Former Paramount Pictures and Universal Pictures Consumer Products exec Ashley Depp is the company’s SVP Marketing and Franchise, charged with amplifying the brand’s narrative and voice and implementing a diverse range of consumer marketing initiatives including surprise yet-to-be announced 10th anniversary celebrations.
Across the globe, a powerhouse team of seasoned consumer products executives drive the global expansion of the Miraculous brand, forging dynamic partnerships with top-tier licensees, retailers, and promotional allies.
With a strong slate of product launches already underway, here’s a snapshot of what lies ahead as the brand celebrates its 10th anniversary.
Ladybug’s Timeless Magic Across North America and Beyond!
Lisa Foster leads the company’s operations across North America, collaborating directly with licensing partners and working closely with Gaye Dean, who heads retail initiatives. She also manages key global partnerships, including Playmates Toys—the master toy partner—and drives the company’s global publishing strategy.
Upcoming global launches for Miraculous™ include an exciting 2025 toy line, including the Miraculous™ Ladybug 10th Anniversary Limited-Edition Collector Doll—a beautifully crafted 10.5-inch figure that embodies Ladybug’s heroic spirit, as well as a collectible line, the Miraculous™ Kwami Stack Shack Surprise.
Additionally, Playmobil will release six new SKUs in their distinctive style this summer, including the T&S Boulangerie, the family bakery. In global publishing, Insight Editions is launching the Official Miraculous™ Cookbook in July, while Kodansha will release the Complete Manga Omnibus for holiday 2025, featuring all three best-selling manga volumes.
In North America two new volumes of the Miraculous™ Chibi graphic novels from Papercutz launch this summer. And, coming soon in the U.S., season six Halloween costumes will be available from Spirit stores; a high-quality fantasy apparel and accessories line will launch from A Leading Role; apparel and bedding is now available from Birdie Bean, nominated for “Best New Brand of the Year” by Earnshaw’s Magazine; and girls’ apparel is available from Mad Engine.
Forever Miraculous™: Europe’s Enduring Love for Ladybug and Cat Noir
Luca Bonecchi oversees relationships with more than 200 licensees across Europe and Central & Eastern Europe (CEE), working closely with key partners including Big Picture Licensing and Retail Monster (UK), TF1 (France), CPLG (Germany), and Grupo Planeta (Italy, Spain, and EEC) to strategically extend the brand’s footprint across the region.
Europe is abuzz with new publishing launches this year. Blue Ocean is launching a robust collectible sticker and sticker albums program, while Aldi’s Book “n” App promotions top the charts in their format and target demographic.
In France, Hachette is set to roll out episode adaptations from season six as part of its Hachette Bibliothèque Rose line this April. Meanwhile, a new multi-year deal with Anaya will bring translated versions of these titles to Spain. In Poland, HarperCollins Polska is preparing to debut three brand-new titles this year.
Beyond the bookshelf, Rubies is debuting bold new season six-inspired cosplay costumes across Europe, while Polish fashion partner LPP will launch an exclusive retail collection spanning 19 countries this summer. Seasonal activations have also seen tremendous success with Easter Eggs from Ferrero in Italy, BIP in France, and Dolci in Spain, Portugal, and Andorra. Ongoing publishing partners include Kennedy Publishing, Redan, Panini, Ravensburger and more.
Promotions and events have been equally dynamic. Last fall, Italy’s La Piadineria hosted a smash-hit “Enjoy Menu” back-to-school campaign across 430+ locations, featuring exclusive Miraculous-themed accessories. And in France, an October collaboration with Burger King included eco-friendly, collectible premiums. Multiple activations are planned in Q3 and Q4 to celebrate the brand’s 10th anniversary.
Miraculous™ Lights Up Hearts and Events Across MEA, Turkey, Greece & India
With its rich tapestry of cultures and languages, audiences across the region have embraced Miraculous™ with enthusiasm. Kicking off 2025 with trusted regional partner Spacetoon, a Miraculous™ Activation Corner was featured at Shop Qatar 2025, the nation’s largest shopping and entertainment festival. Visitors became immersed in the Miraculous™ universe through a dazzling multi-zone experience with interactive environments featuring creative and physical challenges, hands-on crafting, gaming, and daily live shows.
In fall 2024, Empire Entertainment hosted exclusive ticketed screenings of Miraculous™ World – London at the Edge of Time across the Middle East. In 2025, events across the Middle East and beyond include meet-and-greets in Greece with BOBOS Club at TOP Parks, and coming this summer, appearances at the Qatar Toy Festival with Spacetoon, events in Turkey with Sinecast, and new Miraculous live shows in Greece and Cyprus via a new agreement with Kolossaion Productions.
These events support a broad consumer products campaign in the region. Quick, nutritious, frozen ready meals are available from SAI GROUP Kandiz in the UAE, Saudi Arabia, and the UK. Sustainable disposable party products are distributed across the Middle East, Europe, and the U.S. by Procos.
In Turkey, İçim offers milkshakes, Banat, an oral care line, and Nuans provides lip care, perfume, and bandages. New publishing partner Meteskan will launch back-to-school stationery later this year. In India, SKI Plastoware supplies back-to-school items, Dhananjai Lifestyle Ltd. offers an ETeenz apparel range, and Striders sells backpacks at Hamleys. In South Africa, Ackermans features Miraculous girls’ apparel in over 1,000 stores via Power House Clothing Company.
Read the complete news on Licensing Magazine new issue, pagg 42 – 45!
