The new issue of Licensing Magazine is finally out, with over 110 pages of news, trends, analysis, insights, exclusive interviews, and more!
The brand-new issue of Licensing Magazine (LM) has officially launched, anticipating some of the most exciting projects, trends, and anniversaries that will be showcased at the Las Vegas Licensing Expo 2025.
USA Focus
The USA Focus section stresses several US industry highlights, offering a key perspective on issues shaping the industry: The Toy Association shares insights about the latest trend in toys, set to “embrace the whole child”; contributes from Licensing International unveil interesting viewpoints about licensing strategies and trends; David Kleeman, SVP Global Trends at Dubit Limited, discusses the latest innovations in digital children’s content; Products of Change expert Andrea Green spreads awareness about climate legislation and how to merge sustainability and business strategies successfully.
Focus on Asia
Focus on Asia, the column dedicated to Asian markets, offers previews of key industry events in Asia, as well as a compelling report on Licensing China Shenzhen 2025, with a deeper focus on the brilliant research led by Licensing International on Asian consumer trends and habits.
Moreover, this section includes an interview with Ao Ran, Executive Vice Director of China Audio-Video and Digital Publishing Association, led by LM Representative in China Sara Wang. The discussion focuses on the evolving digital content landscape and the global role of the Chinese content industry. With the mission to foster a robust connection between Asian content and brands and the global industry, the Chinese issue of Licensing Magazine will be released this Autumn, on the occasion of the China Licensing Expo 2025 (October 15-17).
Focus on Germany
This issue also includes a section dedicated to the German market, featuring Ute Strauss, Managing Director at Licensing International Germany, in a compelling discussion delving into key trends, challenges, and international growth potential of the German industry, as well as an interesting BRANDmate preview, showing all the dynamicity of this vibrant market.
…and more!
This packed new issue also showcases the brightest news and upcoming projects worldwide, delving deeper into the hottest topics in the industry and exploring the interconnection between fandom, gaming, and branding.
Moreover, a compelling interview with Roleff Kråkström, Managing Director at Moomin Characters, illustrates how to adapt the iconicity of a work of art to the challenges of the licensing industry.
Discover the new issue of Licensing Magazine!
What’s Inside?
Readers can look forward to discovering:
- The hottest properties to follow in 2025
- What’s new in licensing
- Sustainability & Licensing
- Entertainment & Trends
- Gaming
- Exclusive interviews with industry leaders
Bonus Distribution Events
The magazine will be distributed at several key industry events throughout 2025, including:
- Licensing Expo
- ShopTalk Europe
- Annecy International Animation Festival and MIFA
- BrandMate
- France Licensing Day
- Content Tokyo
- Children’s Media Conference
- Character Licensing Fair
- Creative Expo Taiwan
- Gamescom
- LicensingCon Latam
- The Business Show Asia
- ACE Fair
- Private Label Middle East
- Cartoon Forum
- Franchising & Licensing Asia
