Licensing China Shenzhen 2025 highlighted an outstanding set of IPs and brands offering key business opportunities. Among others, B.DUCK stole the spotlight. Licensing Magazine visited BDUCK’s offices in Shenzhen, and we are glad to share the brand’s backstory and milestones with our readers.
Licensing China Shenzhen 2025 highlighted an outstanding set of IPs and brands offering key business opportunities. Among others, B.DUCK stole the spotlight.
Born in 2005 with its iconic rubber duck toy, B.DUCK rapidly expanded its portfolio, now including more than 400 licensees in the Greater China Region, South East Asia and South America, with over 40.000 licensed products.
The brand’s dedicated design team works closely with operational and licensing teams, ensuring their licensed merchandise meets quality standards. With a character licensing business encompassing five primary services – Merchandise Licensing, Location-based Entertainment (LBE) Licensing, Promotion Licensing, Content and Media Licensing, and Design Consultation – and more than 1200 style guides, the company carefully oversees every aspect of the production process.
Licensing, Co-branding, and Strategic Growth
B.DUCK’s impressive physical presence boasts over 2000 offline stores all over China, and iconic brand installations that immediately captivate attention. With a clothing line launched in 2012 and partnerships with major brands like Monchhiki, Hello Kitty, Kuromi, and Sesame, B.DUCK leverages several co-branding initiatives in the fashion sector, employing a multidimensional expansion strategy that adapts to different markets and balances online and offline retail.
In 2015, the company opened its flagship store on Tmall, one of its key channels to attract new fans. Following this success, B.DUCK expanded and reached multiple platforms, like JD.com, VIP.com, and HKTVmall. While its e-commerce division, including a cross-border team, drives growth in some areas, the brand recognizes that online retail functions differently across regions. To navigate this, B.DUCK uses content developed in one country as a base for localization in others, helping to maintain brand identity while resonating with local cultures.
Moreover, B.DUCK offers mobile games, short animations, and collaborations with international artists, helping to maintain a vibrant communication with its fan base. Among many other exciting projects, a new super landmark playground in Indonesia will host events and tours, blending entertainment and retail into a unified brand experience.
With a presence in the USA, Brazil, Mexico, Russia, and across Asia (including China, Korea, Indonesia, Thailand, and Malaysia), B.DUCK continues to expand with its thriving business models, engaging projects, and deep emotional ties with global audiences.
As the Chinese market steals the spotlight globally, proactively exporting Chinese culture, B.DUCK is leading the charge. It leverages domestic OEM (Original Equipment Manufacturer) suppliers to outsource production and invests in new territories to create awareness through design-led innovation, successful licensing strategies, and a playful spirit that resonates across cultures.
Last but not least, as the general authorized agent of Perfetti Van Melle in China since 2011, B.DUCK manages the Chinese licensing expansion of PVM’s brands, including Chupa Chups, Mentos, Alpenliebe, and BigBabol – spanning multiple categories: fashion and clothing, makeup and personal care, 3C electronic products, offline beauty exhibitions, and more.
For any further info, please visit: https://en.bduck.com/
