Madhouse is a dynamic and innovative company specializing in event organization, custom character experiences, and branded activations in shopping centres.
Headquartered in Spain, Madhouse has expanded its presence with offices in France, Germany, Sweden, and Italy, allowing it to craft immersive experiences for audiences across Europe. Built on the extensive expertise of its founders David Pérez and Corsino Tamargo, who have long been at the forefront of brand engagement and event design, Madhouse has quickly established itself as a leader in the experiential marketing industry.
Signature Events captivating Audiences…
The company’s ability to bring beloved franchises to life has led to collaborations with some of the most influential entertainment giants in the world – Lego, Marvel, Warner Bros., Universal, and Paramount, and major intellectual properties such as Harry Potter, Paw Patrol, Ninja Turtles, Minions, and Jurassic World.
Born in Italy in 2021 thanks to the expertise of Sergio Ravanelli and his team, Madhouse has delivered a diverse portfolio of successful events over the years, each tailored to captivate audiences and reinforce brand engagement.
Among its most notable past events, the Marvel Mission Escape Room provided a thrilling, immersive experience that allowed participants to step into the Marvel Universe. Designed for both young and adult audiences, it included an Iron Man and a Spiderman Escape Room, recreating an old warehouse in the central base of S.H.I.E.L.D and Peter Parker’s room.
Madhouse also managed the LEGO Fan Factory, implemented in 8 centers across France, Portugal and Spain and attracting more than 1 million of families annually, as well as the amazing Lego Star Wars Event, including a “Building Happening” area with a +2 meters high Darth Vader that participants could build up themselves, life size LEGO brick sculptures of different Star Wars characters, some dioramas from the movies, official videogames, and building areas.
In Italy, the amazing Paw Patrol Skill Circuit provides a hands-on adventure for young fans of the popular children’s series, designed to test their skills through interactive challenges. The Skill Circuit allows children to learn important values such as solidarity, sustainability and team working, while experiencing climbing adventures, crossing labyrinths and challenging mysterious tunnels.
In March 2024, the large-scale Teenage Mutant Ninja Turtles event at the San Siro Stadium delivered action-packed entertainment for fans, in celebration of the new original animated film on Paramount+, Teenage Mutant Ninja Turtles: Mutant Mayhem. Moreover, the amazing Pokémon Tour, organized in collaboration with Gamevision and Nintendo, brought the world of Pokémon directly to fans across various locations. During 2025, this amazing experience will once again delight Pokémon fans: the company is in fact planning a ten stops tour in the most important Italian shopping centres.
… and Upcoming Projects expanding the Vision
Madhouse continues to push the boundaries of experiential marketing with an exciting lineup of upcoming events. Still in Italy, one of the most anticipated projects is the Harry Potter Event Tour, which will kick off at Il Centro – Arese Shopping Mall from April 11 to May 4, 2025, later landing at I Gigli Shopping Mall in Florence (May 9-18) and multiple other locations.
This magical experience will allow fans to immerse themselves in the Wizarding World, celebrating the enduring legacy of the franchise.
Looking ahead, Madhouse is set to embark on several promising events and appointments, partnering with beloved IPs such as Minions, Gabby Dollhouse, Jurassic World and Dora The Explorer to create brand new interactive experiences that drive significant engagement and further solidify Madhouse’s reputation as a premier event organizer.
As it moves forward with ambitious projects and expands its partnerships, Madhouse remains committed to delivering extraordinary experiences that captivate, entertain, and inspire audiences across Europe, shaping the future of branded experiential events.
Curated by Sofia Li Crasti
