From March 31 to April 3, 2025, the International Kids Licensing Days return for the fifth consecutive year during the Bologna Licensing Trade Fair/Kids, at the Conference Room, Hall 29 – Mall 2.
This program of conferences will explore the latest trends in children’s content, from licensing to publishing, from audiovisual to gaming, with a focus on new approaches and trends to capture the attention of an increasingly fragmented and ever-evolving audience.
The eagerly awaited 2025 edition will feature three days of conferences, offering an essential overview of current challenges through a series of thematic insights. With over 50 speakers and more than 20 panels covering everything from books to audiovisuals, games, YouTube and TikTok, this year’s IKLD promises to be incredible!
Industry professionals, expert and key players will guide us through the hottest trends, offering in-depth analysis and success stories, as well as important insights into the industry.
To fully embrace the complexity and diversity of this increasingly interconnected and dynamic market, we have structured the three-day programme around three dynamic themes:
- Day 1: Insights and Trends to Follow
- Day 2: Licensing, Previews, and Celebrations
- Day 3: From Book to Screen and Beyond
Day 1: Insights and Trends to Follow – 31 March
On March 31, the spotlight will shine on exploring pivotal current and future trends, with a special emphasis on gaming and emerging markets.
This journey will take us from the realm of books to the dynamic world of gaming and beyond, highlighting the evolving landscape of entertainment and licensing. As the day concludes, the winners of the prestigious Bologna Licensing Awards will be announced during the Awards Ceremony. Book you seat for the day here.
– Discover the complete programme of the day here! –
Day 2: Licensing, Previews, and Celebrations – 1 April
Join us on April 1st for the International Kids Licensing Days, where the program will provide an in-depth overview of the latest developments and previews in the licensing sector.
This day is dedicated to celebrating important anniversaries, (Mattel, Moomin, DeAPlaneta), and presenting new growth opportunities within the industry. Book you seat for the day here.
– Discover the complete programme of the day here! –
Day 3: From Book to Screen and Beyond – 2 April
Finally, on April 2, the focus will be on the synergy between publishing and audiovisual content, highlighting the central role of cross-media strategies in engagement and in the creation of interactive, multi-platform universes.
Industry experts and content creators will share successful case histories and analyze market trends, highlighting the opportunities offered by a trans-media approach. Book you seat for the day here.
– Discover the complete programme of the day here! –
Registration for the International Kids Licensing Days does not automatically grant access to the Bologna Licensing Trade Fair/Kids and Bologna Children’s Book Fair. If you require additional information regarding Fair tickets, please contact us at licensing@bolognafiere.it.
