LEO THE TRUCK licensing and merchandising will be handled by Anjar Co. LLC & Becker Associates LLC in US and Canada. The global success of LEO THE TRUCK, an animated children’s series created by Project First, a children’s content company, is epic!
LEO THE TRUCK has 23 billion views on YouTube worldwide and has been translated into 15 languages. The animated series is available on dozens of platforms, including Amazon Prime. LEO is one of the fastest growing IPs appealing to 0-6 year olds.
Two seasons of 130 episodes are in rotation with new episodes of Season 3 being released. Project First also develops its own LEO THE TRUCK apps which have gained 26 million downloads. Leo animations and songs are available on Amazon and Spotify. Besides Leo, Project First runs over 150 live-action preschool shows. Kids playing with toys, books, robots, playsets, and other Leo merchandise in live-action videos extend the universe. YouTube channels run by Project First generate 1.5 billion monthly views with 50 million subscribers.
Patti Becker, CEO of Becker Associates, says,
“Jonathan and I are very excited to represent LEO THE TRUCK. Preschoolers love vehicles, especially construction vehicles, and we expect this brand, which has already garnered 23 billion views, to quickly translate into vehicles, playsets, games, toys, books, construction, t-shirts and pajamas. LEO THE TRUCK follows the adventures of Leo, a curious and friendly dump truck who loves to build things and see how they work, and his best friends, Lea, Lifty the Forklift, Scoop the Excavator, and two Robots, as they bring construction projects to life. The show uses an interactive format that encourages young viewers to actively participate, pay attention to detail, and solve common vehicle problems, such as flat tires, low clearance, and rust.”
Vladimir Nabatov, Head of Business Development, Project First, says:
“We have impressive viewership from US in both English and Spanish and we get requests from US fans looking for Leo merchandise. We are happy to start developing the US market and have strong belief in success with Anjar Co. & Becker Associates.”
Anjar & Becker Associates are global IP licensing and brand management agencies. They’ve licensed more than 1500 products and brands in the preschool, infant, pet, apparel, toy, game, and media industries and their licensees have sold more than $2.5 billion.
